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Events

It can sometimes be difficult to understand why some music festivals are a commercial success while others fail with a mountain of debt. The reasons for success or failure are not usually down to a single factor but often the combination of numerous elements that can impact on a festival’s very survival.

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Andy Robertson - Thursday 16 June 2022

Artists

Every year a handful of musicians trying to enter the UK to perform at a music festival can get their visa application refused or face issues on entry. The rules can be complex and are modified on a regular basis so what can festival organisers do to limit any potential issues when booking overseas artists to appear at their scheduled event.

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Andy Robertson - Wednesday 15 June 2022

Events

Many festivals in the UK are set up as charities with a focus on raising money for social good rather than as a commercial concern. A number of smaller festival organisations are now moving their set up to the CIC format. This has numerous potential benefits but what are the requirements for festival organisers considering pursuing this route.

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Andy Robertson - Tuesday 14 June 2022

It can be difficult to compare the VIP packages available at different music festivals because organisers have different ideas about what constitutes a VIP offering. In an effort to differentiate the VIP packages on offer some festival organisers are ramping up what is available for festival-goers in order to attract more sales.

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Andy Robertson - Monday 13 June 2022

All festival organisers are striving to make their events more environmentally friendly with some well thought out and impressive sustainability policies. How do these policies compare to the reality of planning and running a multi-day festival that attracts tens of thousands of festival-goers to a greenfield site. 

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Andy Robertson - Sunday 12 June 2022

As the majority of people are battling with economic woes and ever decreasing disposable income there are still sufficient numbers of wealthy people willing to pay whatever it takes to experience the most exclusive music festivals. Where are the super-rich heading for to get their exclusive music festival VIP experiences.

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Andy Robertson - Thursday 9 June 2022

The future was looking bright for the music festival sector six months ago as many countries declared an end to the coronavirus pandemic and a resumption of in person events. The 2022 festival season is packed with music festivals but just recently there has been a flurry of cancellations. 

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Andy Robertson - Wednesday 8 June 2022

The shortage of just about anything used by festivals in the UK has been highlighted in the media since the beginning of the year. A combination of the coronavirus pandemic, Brexit, inflation and other factors has had a detrimental effect on the entire festival sector. What are the key issues taking place now as we enter the hectic festival season.

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Andy Robertson - Tuesday 7 June 2022

As rising costs and other factors affect the festival sector some organisers are choosing to cancel their events. In the worst circumstances organising entities may go into receivership owing money to suppliers. What can companies supplying service to the festival sector do to safeguard against potential problems.  

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Andy Robertson - Monday 6 June 2022

Sponsors

Sponsorship is a key part of any festival and provides essential revenue to contribute towards covering operating costs For anyone new to doing sponsorship deals for festivals the creation of a professional sponsorship agreement can help establish a formal relationship and define what each party will deliver.

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Andy Robertson - Sunday 5 June 2022

Events

With so many new music festivals launching this year the competition for festival-goers money is increasing. What can festival organisers do to futureproof their events for long term survival and financial success as well as providing security for the organising entity and all the staff employed by them.

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Andy Robertson - Thursday 2 June 2022

The prestigious UK Event Production Awards (EPAs) are for anyone working in the live events sector including suppliers, agencies and venues. The awards take place every year and have been around since 2012 with the awards night attracting 500 movers and shakers in the UK’s event production space.

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Andy Robertson - Wednesday 1 June 2022

Music festivals grow over time increasing in size and attracting more visitors. With this growth comes increased competition from other festivals all looking to secure festival-goer's hard earned cash. What can festival organisers do to create a uniquely themed event that will differentiate them from competing music festivals to ensure ongoing success.

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Andy Robertson - Tuesday 31 May 2022

Always the number one gripe from anyone attending a big festival are queues for toilets and the general unpleasantness of the whole festival toilet experience. What can festival organisers do to alleviate the stress associated with using on-site bathroom facilities and what is trending for future events

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Andy Robertson - Monday 30 May 2022

Camping at any music festival is the most popular way to attend a multi-day event where overnight stays are required. For festival-goers that cannot afford the luxury of the VIP glamping areas on a festival site what alternatives are available when it comes to pitching a tent and what are the key considerations. 

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Andy Robertson - Sunday 29 May 2022

Vendors

The biggest and most popular music festivals always make available a number of vendor pitches and these are usually oversubscribed. Vendors at a multi-day event can earn excellent revenues with the best pitches always in demand. What are organisers looking for when selecting form the vendor applications they receive and how can a vendor stand out. 

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Andy Robertson - Thursday 26 May 2022

The smartphone has become an essential part of everyone's daily life and festival-goers are no exception to this. One of the biggest challenges for visitors attending a multi-day event is maintaining their mobile device charge. How can organisers ensure sufficient on-site charging capacity and what options do festival-goers have.

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Andy Robertson - Wednesday 25 May 2022

Events

Every music festival relies on a multitude of specialist contractors to supply everything they need to put on a successful event. There are hundreds of suppliers to choose from and each will be selected based on a variety of factors. Are there more cost-efficient ways of appointing contractors by considering a supplier who can provide more than just one service. 

 

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Andy Robertson - Tuesday 24 May 2022

Vendors

The food and beverage vendor is usually the most prevalent vendor found on any festival site. This is driven by the need to feed and water tens of thousands of hungry festival-goers over a 3 or 4 day period. What options are available for catering vendors who do not want to invest in purchasing their own mobile kitchen.

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Andy Robertson - Monday 23 May 2022

Events

Contractors who supply the festival sector usually obtain business from their relationships with organisers. With over 600 festivals taking place in the UK every year there are plenty of sales opportunities for contractors to get more business. Securing a higher value deal with a large festival however, may require going through a tender process.

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Andy Robertson - Sunday 22 May 2022

As music festivals get ever bigger having strategically placed video walls ensure that all festival-goers get a good view of the on-stage action. What's involved in getting video walls installed on a festival site and what are the key benefits derived by festival-goers and festival organisers.

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Andy Robertson - Thursday 19 May 2022

Artists

Numerous performance artists write and perform their own material but if they are a solo performer the use of session musicians is an essential part of studio recording and live performances. What is it like to be a session musician, how do they get started and what part do they play in the live entertainment industry.

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Andy Robertson - Wednesday 18 May 2022

Events

Every festival uses their social media channels to promote and market their events and create followers and fans. These channels can also be problematic should something go wrong at a festival with bad news quickly going viral. How can organisers manage their social media channels to their benefit.

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Andy Robertson - Tuesday 17 May 2022

Festival organisers should never stand still when running events year on year because too many things can change that affect overall financial performance. How can organisers determine what improvements to make and how do they implement them in a cost-effective manner.

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Andy Robertson - Monday 16 May 2022

Vendors

The revenue earned by festival organisers from vendor pitches makes up a significant portion of their overall income. How can festival organisers build and manage their vendor packages to make them attractive to potential vendors whilst controlling costs and providing services that festival-goers want  

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Andy Robertson - Sunday 15 May 2022

Events

Pride events are a fixture in most western cities every year and can last anywhere from a week to month. Increasingly popular are the associated Pride Festivals which are often the highlight of celebrations, how are these festival events evolving to accept corporate brand involvement along with appealing to wider audiences.

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Andy Robertson - Thursday 12 May 2022

No music festival is complete without its branded flags and banners that help promote the event’s image and brand. How much should organisers invest in their on-site branding and how can this be managed in a cost-effective manner to get the biggest impact without blowing the budgets. 

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Andy Robertson - Wednesday 11 May 2022

The UK has one of the most vibrant festival sectors in the world and continues to expand. There has been a steady flow of new festivals announced on a regular basis since the end of the coronavirus pandemic. What does analysis of the UK festival scene reveal for 2022 and how can this data be interpreted.

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Andy Robertson - Tuesday 10 May 2022

Artists

Understanding the trends in the music industry can play an important part in the success of a music festival. Organisers should do their best to anticipate which artists and genres they should focus on when curating their performance artists for forthcoming events as this will make them more attractive and easier to market to festival-goers.

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Andy Robertson - Monday 9 May 2022

Events

Sustainability and the impact of events on the environment is growing in importance with event-goers looking for action from organisers. This growth in awareness led to the creation of Isla in 2019 who’s aim is to collaboratively address the challenges of the climate crisis and focus on sustainability by supporting the transition to sustainable events.

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Andy Robertson - Sunday 8 May 2022
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