Welcome to festival ARTICLES



Explore the ARTICLES  >>
Articles

Events

Any sizeable music festival that runs over multiple days in a remote location will need to provide sufficient catering facilities for the hundreds of festival staff and volunteers. Selecting the right catering supplier is crucial to ensuring that staff have access to regular meals and drinks for the entire event's duration. What factors need to be considered when selecting a catering supplier? Read More ->

Andy Robertson - Wednesday 4 December 2024

To maximise ticket sales and customer reach it is important that music festival entities have a strong online presence. This can include the event’s website and social media channels but it can be challenging for organisers to keep all these constantly up to date and current. What are the common mistakes that organisers should be aware of and how is the online presence managed? Read More ->

Andy Robertson - Tuesday 3 December 2024

Vendors

For all types of vendors getting a pitch at the most popular music festivals can be a challenge because applications are often oversubscribed. High volume music festivals can provide the most profitable opportunities for vendors which drives demand, how can a potential vendor get their application to stand out and help secure a pitch space. Read More ->

Andy Robertson - Monday 2 December 2024

Events

Spectacular night time drone shows have become more common at outdoor events and make a safer more environmentally friendly alternative to traditional fireworks displays. Music festival organisers are increasingly looking to add something special to their events and commissioning a drone show may achieve this.   Read More ->

Andy Robertson - Wednesday 27 November 2024

Vendors

Whether it’s food and beverages or non-food most music festivals have limited vendor pitch space and are often oversubscribed. For vendors that successfully secure a pitch space at their selected event most organisers will impose fairly strict rules and terms. What do vendors need to be aware of when preparing for their attendance at a music festival?

Read More ->

Andy Robertson - Tuesday 26 November 2024

Events

Merchandising associated with music festivals continues to form a key profit centre for organisers but what’s on offer may need to change. Driven by factors like sustainability, environmental and ethical concerns what do organisers need to take into account regarding their merchandise selection and sourcing whilst maintaining a profit. Read More ->

Andy Robertson - Monday 25 November 2024

Ticketing

For festival-goers who purchase early bird tickets they assume that they will be available for the event dates. However, plans and circumstances change which mean they can no longer attend and there is a need to recoup their expenditure. What common platforms are available for ticket exchange and how do they work?   Read More ->

Andy Robertson - Saturday 23 November 2024

Artists

Performance artists and musicians are always striving to perfect the sounds they create when playing their musical instrument of choice. Why do some musicians like to collect or use older rare instruments which are often of historical significance because of the manufacturer or previous owner. Read More ->

Andy Robertson - Tuesday 19 November 2024

Although brand endorsements of performance artists and musicians dates back to the 60s it really started booming since the advent of social media channels. Endorsing an artist provides access to key audiences for brands and gives much needed income to musicians. How does the artist brand endorsement relationship work and what is the current marketplace like? Read More ->

Andy Robertson - Monday 18 November 2024

Events

Every festival-goer is used to complying with organisers who prohibit a variety of items from being brought onto a festvial site. This is for a variety of reasons including safety, security. legal and commercial. Are these lists of banned items getting more and more comprehensive now and, in the future?

Read More ->

Andy Robertson - Wednesday 13 November 2024

The headliners and line-up announcement for a music festival can be a key factor in the ticket purchase decision. Organisers prefer to keep the identity of line-ups secret until they are ready to make an official announcement. Many media channels often claim to have obtained leaked information on possible headliners, but all may not be as it seems.

Read More ->

Andy Robertson - Tuesday 12 November 2024

For an ambitious, growing, well-funded music festival entity appointing an advertising marketing agency can quickly add promotional expertise. Appointing an external agency can help a festival entity to reach a target audience without the need to recruit and train an internal team. What are the key considerations when searching for the ideal agency to appoint? Read More ->

Andy Robertson - Monday 11 November 2024

Recent technical developments have meant that festival-goers now have an expectation that every music festival will have an App for their event. For organisers this means additional planning and investment and may be a subject they have little expertise in. What are the considerations required when building a great App for a music festival. 

Read More ->

Andy Robertson - Wednesday 6 November 2024

Artists

PRS (Performing Right Society) For Music recently launched a useful guide for performing artists to help them make applications for music festival appearances. How does this guidance work and what impact will it have on artists trying to get booked onto a music festival line-up in 2025.

Read More ->

Andy Robertson - Wednesday 6 November 2024

Changes in music tastes and consumption channels continually evolve over time. It is essential that anyone involved in the curation process for music festivals keeps up to date with how different genres are trending. Booking relevant and popular artists a year in advance of a festival can be challenging, what is the current status of genre popularity?

Read More ->

Andy Robertson - Monday 4 November 2024

Events

The provision of high value VIP packages for festival-goers has always been an essential part of the festival offering to ticket buyers. These VIP packages do present a dichotomy for organisers who are trying to balance what they offer against their sustainability credentials; how can they get the balance right without impacting on either?

Read More ->

Andy Robertson - Wednesday 30 October 2024

Investors and entrepreneurs keen to create a new music festival will want a return on their investment as quickly as possible. Festivals are generally regarded as high-risk investments but how long realistically does it take to make a new event financially viable and what are the key factors that influence this journey.

Read More ->

Andy Robertson - Tuesday 29 October 2024

After a busy summer music festival season many organising staff take time off to recuperate but there are still key tasks that need to be completed post event. The size of the event and number of staff employed will drive the tasks that need to be completed along with their priorities. What are the typical tasks undertaken by music festival organisers post event? Read More ->

Andy Robertson - Monday 28 October 2024

Volunteers

Recruiting and managing volunteers for music festivals is a similar process among most music festivals. However, for some of the larger organising entities their volunteer schemes can be much more than that. Setting up and running a development programme for volunteers can help to identify talent as well as promoting loyalty and job satisfaction Read More ->

Andy Robertson - Thursday 24 October 2024

Artists

Performing band dynamics can be complex with fickle arrangements and differences in opinions and creative direction. Combined with other factors like substance abuse and reliability issues many bands do split up. If this happens to a band scheduled to appear at a music festival what do organisers need to be aware of? Read More ->

Andy Robertson - Wednesday 23 October 2024
Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48

Contact us


Get in touch to discuss your requirements.

US: +1 424 485 0220 (USA)

UK: +44 207 060 2666 (United Kingdom)

AU: +61 (2) 8357 0793 (Australia)

NZ: +64 (0)9887 8005 (New Zealand)


Or use our contact form here.