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Events

Advertising Standards, Rules and Transparency for Music Festivals.

Every year the media reports on complaints from festival-goers who feel they have been misled about a particular event, especially on ticketing transparency and line-ups booked. What can festival organisers do to ensure they are complying with various regulatory bodies who are responsible for setting standards for fair and truthful advertising that does not mislead. Read More ->

Andy Robertson - Tuesday 12 August 2025

Sponsors

The Importance of Generating Leads and Sales for Music Festival Sponsors.

Sponsorship deals are an essential part of any music festival’s overall revenue and often contribute towards their ongoing survival. The relationship between sponsors and festival organisers is more important than ever with key elements like detailed festival-goer demographics combined with lead and revenue generating opportunities being a priority. Read More ->

Andy Robertson - Monday 11 August 2025

Artists

Customs and Import Challenges for International Touring Performance Artists.

When a performance artist wants to break into new markets their management team will often arrange for an international tour. Touring can cover numerous dates in different countries and the logistical challenges of organising this can be significant. A key element in planning a tour are the implications for artists bringing their instruments and other equipment with them. Read More ->

Andy Robertson - Wednesday 6 August 2025

Events

Hospitality Planning and Management for Larger Music Festival Backstage Zones

A large-scale music festival with hundreds of performance artists booked to appear over a number of days will need to have a well organised backstage zone. There will be a high volume of people and equipment constantly passing through this zone which makes the management of hospitality services challenging. Read More ->

Andy Robertson - Tuesday 5 August 2025

Artists

Music Festival Artist Scheduling to Manage Personal Conflicts.

Any large-scale music festival may have hundreds of performance artists booked to appear over a number of days. Scheduling set times, hospitality and transport can get logistically complex and requires meticulous schedule planning. How can potential personal conflicts between artists and others be managed in such a chaotic environment. Read More ->

Andy Robertson - Monday 4 August 2025

Ticketing

Alternative Event Ticketing Solutions that Avoid the big Ticketing Organisations.

Almost all tickets for events are now sold online which requires an element of technical knowledge to implement. As the majority of event and festival organisers do not possess these skills the use of third-party ticketing companies has become the norm. What are the more cost-effective alternatives to using these dominant ticketing organisations.

Read More ->

Andy Robertson - Wednesday 30 July 2025

Events

Supply Chain Vertical Integration of Backline Equipment for Music Festivals.

The bulk of music festivals operate with limited funds and challenging cash flow along with seasonality influences on when revenue is generated. For this reason, most organisers choose to rent their backline equipment from a reliable supplier, however, are there benefits and opportunities from purchasing their own backline equipment.  Read More ->

Andy Robertson - Tuesday 29 July 2025

Music Festival Announcement Timing Strategies.

Announcements and press releases made by music festival organisers don't rely simply on content, the timing can be a key factor in influencing engagement, and ultimately ticket sales. What strategies do organisers employ to optimise ticket sales revenue linked to their announcements. Read More ->

Andy Robertson - Monday 28 July 2025

Artists

Country Entry Requirements for Artists from Overseas Booked for Music Festivals.

To secure the best headline artists many festival organisers curate talent from outside their base country. This increases the diversity of a curated line-up and enables organisers to secure the best talent irrespective of nationality or country of residence. The requirements for visas and work permits is an ever-changing consideration, what is the status in 2025. Read More ->

Andy Robertson - Wednesday 23 July 2025

Events

Routes to Getting a Job in the Music Festival Sector.

The demand for employment in the music festival sector has always been high, despite the reality of long unsocial hours and low pay. With formal recruitment processes in most business environments now relying more on AI is the music festival sector an exception to this trend? What are the most common routes to securing employment in this sector in 2025 and beyond. Read More ->

Andy Robertson - Tuesday 22 July 2025

Use of Paint and Adhesives on Music Festival Temporary Structures.

A music festival location on a greenfield site will require the construction of numerous temporary structures including stages and other infrastructure requirements like fencing and office space. In most cases organisers incorporate the festival graphics and design into these structures but what are the considerations for use of paint and adhesives when doing this. Read More ->

Andy Robertson - Monday 21 July 2025

Can a Music Festival’s Brand and Reputation be Accurately Measured.

Aside from ticket sales and sponsorship revenue the financial value of a music festival entity can be difficult to determine. However, the brand and reputation of a festival is where the greatest value lies but this can be subjective and difficult to measure. What metrics are available to determine the financial value of a festival's brand and reputation. Read More ->

Andy Robertson - Wednesday 16 July 2025

Due Diligence Steps When Considering Buying a Music Festival Entity.

There are numerous reasons why a festival entity will become available for acquisition typically including ownership retirement or financial struggles. Corporate players like Live Nation make regular acquisitions of large festivals but independent event organisations can also make acquisitions of smaller festivals. What due diligence steps are taken in considering a purchase. Read More ->

Andy Robertson - Tuesday 15 July 2025

The Importance of Business Networking at Music Festivals.

The music festival ecosystem goes beyond just the live entertainment and provides great opportunities for related business networking. With so many key players attending a festival in a closed physical space the environment presents industry professionals opportunities to connect and collaborate with other parties. Read More ->

Andy Robertson - Monday 14 July 2025

Dealing with Power Outages at a Music Festival.

Music festival organisers invest time and money in creating an infrastructure that ensures zero power outages. Whilst outages are rare, they do occur and most festival-goers would be unaware due to the robust processes and procedures in place. What are organisers doing to ensure that their event can handle any power outage and provide uninterrupted service. Read More ->

Andy Robertson - Wednesday 9 July 2025

The Best Industry Events for Music Festival Professionals.

The music festival sector is a vibrant industry that probably employs several hundred thousand people globally. With so many professionals interested in the latest new developments it's not surprising that a large number of events and conferences are now available to attend. What are the biggest and best events around the world to consider for networking and learning. Read More ->

Andy Robertson - Tuesday 8 July 2025

Can the Film Festival Sector Survive Online Streaming.

Film festivals are a prominent feature of the entertainment industry around the world and come in many formats. The emergence of online streaming for films has had an impact on movie theatres with regular closures common. Can the film festival format survive changing consumer preferences and their desire to attend movie theatres. Read More ->

Andy Robertson - Monday 7 July 2025

Sponsors

The Music Festival Commercial Sponsorship Challenges in 2025.

The global music festival sector continues to grow in value and popularity with corporate organisers booming financially. This provides great opportunities for the commercial sponsorship of events, but they now demand more in return. How can organisers prepare themselves to increase their chances of securing sponsorship deals now and in the future. Read More ->

Andy Robertson - Wednesday 2 July 2025

Events

Email Marketing for Music Festival Entities.

Email marketing provides the most personalised form of communication with both customers and prospects for any business and the music festival sector is no exception. Emails can generate some of the highest ROI numbers in any marketing activity but what are the common best practices for festival entities embarking on their email marketing campaigns. Read More ->

Andy Robertson - Tuesday 1 July 2025

Artists

What is the Typical Live Music Set Duration.

Performance artists and musicians must prepare their set list and duration in advance for any bookings but how can they plan for different format events. A number of factors can influence how much time an artist gets allocated, and audiences will have expectations too. What are these factors and how can artists plan appropriate set time durations. Read More ->

Andy Robertson - Monday 30 June 2025
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