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Events

For any sizeable music festival the amount of data collected can be huge but what happens to this data? In most cases it will either sit in a depository unused or is used for analysis at a fraction of its potential. There are numerous benefits to be gained by putting all this data to good use and creating actionable insights. 

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Andy Robertson - Wednesday 16 September 2020

With COVID-19 infections seemingly on an uncontrollable up and down rate the state of the music festival sector in 2021 is uncertain. There are however some countries that have managed to avoid the worst of this pandemic and officials are happy for large scale music festivals and events to go ahead as planned. 

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Andy Robertson - Tuesday 15 September 2020

Admitting children to music festivals has always been a dichotomy for event organisers because there are pros and cons to allowing under 18s to attend a music festival. By excluding anyone under 18 an organiser is also excluding a whole sector of family centric demographics.

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Andy Robertson - Monday 14 September 2020

Taking a different angle to the traditional music festival there has been a rise in recent years of festivals that focus on food and drink as their theme but with the addition of live music and other attractions to broaden the appeal. The popular format is similar to a music festivals but rather than multiple stages and performance artists the focus is on consumption of food and drink.

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Andy Robertson - Sunday 13 September 2020

As almost all music festivals in the UK and throughout Europe were cancelled for 2020 and moved to 2021 there are now real concerns arising if even 2021 is realistic for a full-blown return of the music festival as we know it. Just this week Larmer Tree festival announced that they will not return in 2021 and instead will focus on 2022. 

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Andy Robertson - Thursday 10 September 2020

Vendors

Most event organisers are now looking forwards to 2021 and putting 2020 firmly behind them as a year to forget. Many organisers are feverishly planning for their live music events and festivals next year but unlike previously there are going to be new requirements in light of the COVID-19 pandemic which could come from local authorities or health and safety. 

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Andy Robertson - Wednesday 9 September 2020

Artists

Some of the largest music festivals can have up to 3,000 performance artists booked to perform over a period of several days using multiple stages. How can an event organiser manage such a huge number of artists to deliver seamless performances without a glitch? Now most organisers use a combination of technology and skilled teams to achieve this.  

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Andy Robertson - Tuesday 8 September 2020

Events

As most regular live music events and music festivals this year have been cancelled hopefully re-emerging in 2021 controlling ongoing fixed costs could be the key to survival. How can event organisers control costs without impacting on their overall business particularly in relation to staff and customer satisfaction.     

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Andy Robertson - Monday 7 September 2020

Ticketing

Since 2015 numerous music festivals in the UK have been either partly or fully cashless, however, with the impact of COVID-19 and the emphasis on cashless payment in everyday life the music festival industry must prepare to go 100% cashless in 2021. How prepared are the diehard cash payment festivals for what will become the new normal for payments? 

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Andy Robertson - Sunday 6 September 2020

Sponsors

Just last week the Irish government touted the idea that if the sale of alcohol was banned then live music events may go ahead. They won't be the first country to flirt with this idea although for varying reasons as happened in Lithuania back in 2017. Some governments around the world have implemented alcohol bans in recent months citing COVID-19 as the reason. 

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Andy Robertson - Thursday 3 September 2020

Events

With COVID-19 infections still breaking out in seemingly random places there is knock on effect on the scheduling of dates for live music events. Planned live events therefore face uncertainty on whether or not they can go ahead as planned. Event organisers need to build in flexibility to all their schedules to prevent incurring unnecessary costs. 

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Andy Robertson - Wednesday 2 September 2020

Part of differentiating a regular live music event is the brand it projects to its target audience. This is especially true for large scale music festivals that take place every year, but creating a brand is so much more than just a logo it’s far more complex than that. What are the steps an event organiser can take to build a unique brand for their music festival? 

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Andy Robertson - Tuesday 1 September 2020

As almost all live music events have been cancelled and events companies focus on a re-energised events schedule for 2021 many events teams are experiencing some downtime. There is only so much to do to prepare for events taking place almost a year away so why not use this time wisely to invest in additional training for events teams. 

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Andy Robertson - Monday 31 August 2020

With all major music festivals in the UK cancelled in 2020 many are looking forward to the summer festival season next year but with so much uncertainty related to the COVID-19 pandemic what is likely to happen? As festival organisers moved this year's festivals to 2021, they have by and large stuck with roughly the same dates.   

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Andy Robertson - Sunday 30 August 2020

With over 5 million people attending music festivals in the UK (in a normal year) there falls a huge collective responsibility. When so many people are travelling and congregating in one place the impact on the environment and health and safety issues are significant. Attendees therefore have an obligation to others for safety and environmental impact.   

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Andy Robertson - Thursday 27 August 2020

All live events need manpower to move and set up equipment, from small indoor venues to large music festivals an army of people work tirelessly behind the scenes to get everything ready. This is not just hiring ‘muscle’ but is about the efficient use of teams skilled in logistics and technical know-how. 

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Andy Robertson - Wednesday 26 August 2020

Along with other ‘unseen’ industries in the live entertainment sector the shipping and freight companies that specialise in supplying music festivals are vital to their success. Some companies use the standard delivery couriers to supply equipment but there are many freight and shipping companies that specialise in supplying just the entertainment industry.

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Andy Robertson - Tuesday 25 August 2020

When running a live music festival one of the most pivotal job functions is that of the Stage Manager. For a large music festival that could involve hundreds of artists and multiple stages and therefore multiple Stage Managers. They are responsible for pulling everything together so that the audience experiences a seamless performance.     

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Andy Robertson - Monday 24 August 2020

Vendors

When planning you live event, especially a music festival, the selection of the right vendors can make a big difference in the event’s success. Almost all live music events post an online application for potential vendors and many organisers can be faced with choosing the right balance that meets the requirements of their event and the audience.

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Andy Robertson - Sunday 23 August 2020

Events

Anyone working in media, press, TV and Radio etc. will expect every live event to have a professional media kit. If the event lacks a media kit this will not be viewed favourably by potential journalists and media that may generate coverage for your event. Event organisers should put a high priority on building a professional media kit.

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Andy Robertson - Thursday 20 August 2020

Artists

For many aspiring DJs and music producers they are either self-taught or have been lucky enough to be shown the basics by a friend. No matter if someone is a beginner or seasoned professional many still go to DJ school. Like any profession there is no shame in honing skills and learning new techniques.    

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Andy Robertson - Wednesday 19 August 2020

Events

With so many music related events being cancelled this year it’s not surprising that the 34th IDMA scheduled for March was cancelled and replaced with a virtual ceremony on 1st April 2020. The event takes place every year with 110 nominations in 26 categories this years winners included Carl Cox, Charlotte De Witte and Armin Van Buuren.

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Andy Robertson - Tuesday 18 August 2020

COVID-19 Updates

The live events industry has been one of the most severely hit sectors during the COVID-19 pandemic and none more so than the crucial businesses that support the entire industry. Governments and other agencies have drummed up and promised financial support but this may be a case of too little too late for many businesses.

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Andy Robertson - Monday 17 August 2020

Sponsors

It’s almost impossible to attend a music festival without a particular alcohol brand splashed everywhere. From social media to branded banners drinks brands get everywhere many with brand specific bars and secluded VIP areas. Music festival organisers would love to get a slice of that sponsorship pie.  

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Andy Robertson - Sunday 16 August 2020

Artists

When you see how much the top earning DJs earn no wonder people consider that as a possible career. With the likes of The Chainsmokers making $46m last year it looks like a lucrative earner but how hard is it to start from scratch and get to the point where you can make a living wage, how hard can it be? 

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Andy Robertson - Thursday 13 August 2020

Events

For anyone working in the Music Festival Industry the annual UK Festival Awards are probably the most prestigious accolade obtainable for a wide variety of categories. The awards usually take place in December each year however with the current pandemic it is not clear if the UK Festival Awards will even take place in 2020. 

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Andy Robertson - Wednesday 12 August 2020

Great strides have been taken in recent years by music festival organisers to tackle environmental issues raised by festivals. As most take place in remote locations there will always be an inadequate infrastructure to cope with the thousands of event goers that attend each event such is their popularity. 

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Andy Robertson - Tuesday 11 August 2020

The pace of change and innovation in the music festival scene has accelerated in the last few years with the adoption of new technology to transform the audience experience. With seamless ticket booking and cashless venues what other new technologies are on the horizon that audiences and organisers will be utilising in the near future? 

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Andy Robertson - Monday 10 August 2020

Artists

The music business evolved in the late seventies and early eighties to make the DJ genre a key part of the live music scene with innovators like Grandmaster Flash and the Furious Five in 1978 and Grand Wizzard Theodore in 1982 completely changing how a DJ interacted with a live audience. Now top DJs The Chainsmokers are earning $46m a year.  

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Andy Robertson - Sunday 9 August 2020

COVID-19 Updates

There has been much publicity and action to financially support the live events industry with various campaigns and announcements of financial assistance from the UK Government. Whilst all these offers of financial assistance are much welcome throughout the live music events sector spare a thought for the unseen people and companies that support the industry.  

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Andy Robertson - Thursday 6 August 2020
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