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Events

Since the early days of the music festival as far back as Woodstock in 1969 festival-goers have been attending an ever-growing number of summer live music events. The seventies were dominated by the mega rock bands but were replaced by more mainstream indie pop music in the early eighties but the rock music festival genre continues to draw big crowds every year.

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Andy Robertson - Thursday 18 November 2021

As music festivals get bigger and bigger each year the organisational structure may need attention to maintain efficiency and control. Festivals often grow from small grass roots events managed by small teams of multi-tasking individuals but with growth comes the need to assert more process into the planning and execution of these large events.

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Andy Robertson - Wednesday 17 November 2021

Many music festivals take place on an annual basis with some that have been going for decades. Smart festival organisers collect numerous amounts of data from each event and utilise this for future festivals. How can organisers efficiently collect and use historical data to make their future events more successful.

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Andy Robertson - Tuesday 16 November 2021

A large music festival could consume up to 300,000 megawatts of power over a long weekend, the same as a small city. With the current focus on reduction of emissions and plans to go carbon neutral what can music festival organisers do to meet the demands of their sustainability policies whilst maintaining their power requirements?

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Andy Robertson - Monday 15 November 2021

Ticketing

With virtually all music festivals cancelled in 2020 and many not returning this year some organisers have pushed ticket holders to rollover their tickets to 2022. This has potentially led to a shortage of tickets for the most popular music festivals next year. What is the current status of the UK music festival ticketing market for festival-goers without a ticket for 2022?

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Andy Robertson - Friday 12 November 2021

Vendors

An essential part of any music festival is the attendance of vendors who supply festival-goers with food and beverage services or merchandise over the event’s duration. Vendor generated revenue can be a key profit centre for festival organisers so it is key that a dedicated vendor team exists to manage everything from booking and selection to on-site management.

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Andy Robertson - Thursday 11 November 2021

Volunteers

Any large-scale festival relies on the work from unpaid volunteers to make their event happen. Without an army of volunteers festivals would not take place but with so much demand for volunteers every year what can organisers do to perfect their application process to ensure that the right number are recruited and appropriately managed. 

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Andy Robertson - Wednesday 10 November 2021

Events

For anyone working in the festival sector there are numerous support networks and associations that provide a focal point for initiatives that can benefit the industry. Most of these organisations are generally country specific but there is an association that provides coverage for the whole of Europe, the European Festivals Association (EFA).

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Andy Robertson - Tuesday 9 November 2021

The tragic incident at Astroworld festival last weekend highlights the need for festival organisers to be ever vigilant about safety at their events. There are numerous facets that need to be planned and managed to ensure the safety of all attending a music festival but what are the primary factors organisers should consider?

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Andy Robertson - Monday 8 November 2021

When live music venues and music festivals were forced to close in 2020 due to the coronavirus pandemic many organisers shuttered their operations and ceased any activity to reduce expenditure. For venue owners and festival organisers with access to funds this downtime was seen as an opportunity to refresh and update their venues and festival operations.

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Andy Robertson - Friday 5 November 2021

Artists

The music festival sector has always relied on international performance artists as headliners which invariably means an element of travel. What are the obstacles that need to be overcome by music festival organisers when curating international talent and what needs consideration when booking artists that will have to travel.

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Andy Robertson - Thursday 4 November 2021

As with many things in life it is often better to book early to avoid disappointment and the same principle can be applied to finding and booking performance artists for music festivals. What are the challenges in confirming acts and what benefits can festival organisers gain by getting their headliners and line-ups confirmed at an early date.

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Andy Robertson - Wednesday 3 November 2021

It is rare for any musician or performance artist to achieve success without the help of a professional management team who represent and provide essential advice to up and coming artists. The management team can help build an artist's career and get their music or material in front of key producers and negotiate contracts for live event appearances.

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Andy Robertson - Tuesday 2 November 2021

Running a successful music festival will depend to a large extent on the headline acts that can be secured. The selection of performance artists confirmed will help sell tickets and provides an excellent platform for the marketing and promotion of the music festival. What are the key steps organisers should take to negotiate with performance artists to secure them at the best rate. 

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Andy Robertson - Monday 1 November 2021

Events

For regular annual music festivals and other live events changing a venue or festival site can present many logistical issues. What are the primary reasons for a venue or site change and what steps can organisers take to make a smooth transition to a new location without affecting the commercial success.

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Andy Robertson - Thursday 28 October 2021

The subject of diversity within the live events industry has been discussed numerous times and we have previously published several articles on this topic. However, there is a new variation of this theme emerging which adds further clarification to what employers in the industry should be doing, referred to with the acronym DE&I, Diversity Equity and Inclusion. 

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Andy Robertson - Wednesday 27 October 2021

New music festivals constantly get launched every year but what are the critical steps involved in turning an idea into reality. There is undoubtedly a critical path of tasks that need to take place and managing these takes great organisational skills and a deep knowledge of how the music festival sector operates.

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Andy Robertson - Tuesday 26 October 2021

The person that manages every aspect of any type of festival is often referred to as the Festival Director and is usually appointed by a limited company or other responsible organisation. Most individuals that reach the pinnacle of this role are usually the most experienced with a proven record of running successful festivals.

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Andy Robertson - Monday 25 October 2021

It takes great people to organise and run a successful music festival or live event so having a reliable team in place is a crucial step in the logistics process. One element that can totally disrupt any event is a lack of staff whether it’s full-time employees or volunteers. What steps can organisers take to mitigate such an occurrence?

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Andy Robertson - Sunday 24 October 2021

One of the most difficult tasks for any festival organiser is making financial forecasts for their future event. There are so many factors to consider and poor financial forecasting and lack of contingency planning has been the downfall of many festivals. What factors should festival organisers consider to build robust financial forecasting for their event.

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Andy Robertson - Thursday 21 October 2021

Film Festivals are very popular around the world and vary in size from the large established film festivals like Cannes to small community film screenings. Most of the larger film festivals are organised by various arts institutes who receive public funding to promote the film industry as a whole.

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Andy Robertson - Wednesday 20 October 2021

The music festival industry is ever evolving and an important part of that evolution is bringing in new and up and coming talent to a line-up. The big-name stars will always be a draw for festival-goers but as a key part of the live music industry music festivals should be playing a key role in providing a platform for new talent. 

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Andy Robertson - Tuesday 19 October 2021

Party-goers in any city are a fickle bunch, what can venue owners of nightlife destinations do to obtain loyalty and keep people coming back. Trends change on a regular basis and venue owners of nightclubs and pubs need to reinvent themselves on a regular basis. Obtaining customer loyalty can be achieved in a variety of ways. 

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Andy Robertson - Monday 18 October 2021

Artists

There has been a steady growth in the number of professional DJs over the years helped by advances in technology and the rise of the dance rave culture in the late 80’s. With tens of thousands of DJs earning money to a greater or lesser extent from live performances what chance does a new budding DJ stand in this environment.

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Andy Robertson - Sunday 17 October 2021

Sponsors

Corporate sponsors are the lifeblood of many festivals and although the majority are alcohol based companies' other popular sectors that sponsor festivals include telecoms and financial services. With large budgets and huge responsibilities, a career as a brand or sponsorship manager is attractive, what does it take to carve out a career with a corporate sponsor. 

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Andy Robertson - Thursday 14 October 2021

Events

With sustainability and climate change being a hot topic for 2021 it is now more important than ever for festival organisers to have a clear and deliverable sustainability policy. Any policies and statements are important for all potential audiences including festival-goers, sponsors, vendors and suppliers who are now more interested than ever about a festival's sustainability credentials. 

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Andy Robertson - Wednesday 13 October 2021

For festival organisations with sizeable teams there are the legal minimum benefits that employers must give to their staff. These relate to working hours, holiday allowances and salary for example. However, given the additional unsocial hours often worked organisers should get creative in how they reward their teams.

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Andy Robertson - Tuesday 12 October 2021

Volunteers

Any large-scale music festival can use up to 1,000 volunteers and many festivals would struggle to operate without them. The volunteer recruitment and management are a key aspect of managing any successful event. With so many volunteers to manage it is inevitable that the personality types will vary.

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Andy Robertson - Monday 11 October 2021

Events

Aside from the traditional marketing channels and mix of activities a growing channel used by advertisers is the use of social media influencers. Whether it's for an upcoming music festival PR announcement or for an associated product or service from sponsors the use of social media influencers should form part of the entire marketing mix.

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Andy Robertson - Sunday 10 October 2021

The most successful music festivals are those that manage to evolve over time. This success is measured in growing ticket sales along with an ever-improving number of headline performance artists. With good control and logistics this kind of growth should lead to commercial success too, what are the key elements to this evolution.

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Andy Robertson - Thursday 7 October 2021
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