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Articles

Volunteers

The first quarter of every year is usually the time that festival organisers start their volunteer recruitment for the summer festival season. It is now common for workplaces to embrace DEI in all aspects of their talent management from recruitment to every day working practices. DEI policies should apply equally to festival volunteers as any full-time permanent staff.  Read More ->

Andy Robertson - Wednesday 8 March 2023

Events

There is an unwritten code of behaviour for festival-goers which is well understood by regular ticket buyers. This code of etiquette is mostly common sense but for new festival-goers and those who have not been to an event in a number of years there are some trending changes for 2023.

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Andy Robertson - Tuesday 7 March 2023

Outside the United States Americana themed festivals continue to grow in popularity despite remaining relatively niche events. What is the attraction and appeal of these festivals that makes them endure and prosper in the face of increased competition from mainstream festivals.

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Andy Robertson - Monday 6 March 2023

Having a forum for music festival fans is a great way increase engagement with existing and potential ticket buyers. Creating an official festival forum can help control the narrative, topics and discussions about the event. What are the benefits of a festival’s own forum and how can organisers get started.  

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Andy Robertson - Friday 3 March 2023

Artists

The large fees paid to a headline act appearing at a large well-known music festival can sometimes attract media attention. Are their fees increasing and widening the gap between these lucky few artists and emerging talent? What's causing this disparity and are there any solutions.

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Andy Robertson - Thursday 2 March 2023

Events

The introduction of low emission zones (LEZ’s) in many European cities in recent years could have numerous implications for event organisers who choose to use city venues. Where are these LEZ’s and what should festival and event organisers know to minimise the financial impact of these changes.

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Andy Robertson - Wednesday 1 March 2023

Good coverage in relevant media can boost awareness and interest in a music festival ultimately leading to higher demand for attendance and ticket sales. Festival organisers manage their PR in various ways depending on the resources available. How can a smaller up and coming music festival maximise their coverage with limited resources.

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Andy Robertson - Tuesday 28 February 2023

Some popular music festivals enjoy the benefit of quickly selling out as soon as tickets go on sale. Unfortunately, this only applies to the large most well-known festivals and many smaller events can struggle to sell their tickets. Running a prize draw competition can boost interest in an event and generate increased ticket sales.

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Andy Robertson - Monday 27 February 2023

Artists

An often-overlooked aspect of organising any music festival is the allocation of meal tickets for crew and artists. A hungry and disappointed artist may not perform well so organisers should ensure they have robust plans in place for catering arrangements and the allocation of meal tickets well in advance of the live event dates.

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Andy Robertson - Friday 24 February 2023

Events

Booking and scheduling the backline equipment that is used at every music festival is an essential part of the event logistics planning. What are the trends organisers should be considering this year when making decisions about the suppliers and specifications of their backline equipment for future events. 

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Andy Robertson - Thursday 23 February 2023

Most open-air music festivals take place in countryside locations and farmland where the impact on local wildlife can be significant. What measures can music festival organisers take to manage and minimise the impact of their event on the local wildlife and environment to maintain biodiversity.

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Andy Robertson - Wednesday 22 February 2023

There has been much comment in the media recently about the large rises in the costs of music festival tickets. Despite the seemingly high prices for attending a 3-day music festival in 2023 they probably still represent excellent value for money when compared to the cost of attending a one-off concert. 

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Andy Robertson - Tuesday 21 February 2023

Music festival sites can look messy and unkempt after several days and this does not convey a positive image to festival-goers. With some festivals receiving thousands of visitors keeping the site looking fresh and clean can be a challenge and is a common criticism by visitors who often complain of piles of rubbish and safety hazards.

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Andy Robertson - Monday 20 February 2023

The events sector is a thriving industry that is making a good come back after the impact of the coronavirus pandemic. This opens up plenty of opportunities for those working in the industry and is particularly suited to those who prefer working on a temporary contract basis. What is it like working as a temporary contractor in the events industry.

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Andy Robertson - Friday 17 February 2023

Many hotels and resorts are blessed with generous grounds, and they can make the perfect location for a music festival. In the current tough economic climate, it makes sense for hotel owners to utilise the space they have to generate much needed income. How can these venue owners create unique events that attract a ticket buying audience. 

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Andy Robertson - Thursday 16 February 2023

One of the biggest challenges this year for music festival organisers are the rising costs for everything associated with putting on their event. Despite good financial planning some costs continue to increase. Organisers could consider using their tickets as an asset currency to help reduce expenditure.

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Andy Robertson - Wednesday 15 February 2023

Artists

It has become increasingly common to find well-known comedians performing at numerous music festivals every year. As well as providing an excellent platform for live comedy performances a music festival audience also gets to experience more varied entertainment which can enhance the experience for a multi-day event.

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Andy Robertson - Tuesday 14 February 2023

Events

A football stadium can make an ideal venue for a city-based music festival and the UK has at least one in every city and large town. What are the advantages and disadvantages for festival organisers in considering a football stadium as a potential venue for any forthcoming events.

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Andy Robertson - Monday 13 February 2023

Many music festivals take place in remote locations with a temporary infrastructure but this should never prevent all people from being able to attend and enjoy the event. Every festival provides information about accessibility on their site and how they make the event inclusive for all but what measures can organisers take to improve accessibility.

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Andy Robertson - Friday 10 February 2023

Sponsors

Sponsorship deals are the lifeblood of most music festivals providing a significant portion of their overall revenue. The move to more environmentally sustainable events and the reduction in their carbon footprint makes the selection of appropriate green sponsors more challenging for organisers.

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Andy Robertson - Thursday 9 February 2023
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