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Events

Most countries have been in some form of lockdown since the end of March 2020 and as a result almost all events for the foreseeable future have either been postponed or cancelled. Aside from the financial pressures of cancelling events try and look for the opportunities and positive steps you can make as an event organiser to plan for the future 

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Andy Robertson - Monday 1 June 2020

It doesn’t really matter if your event is a music festival, comedy show or business conference managing travel and accommodation for artists and speakers is one of the biggest challenges in event organisation. Careful planning is key to avoiding the many pitfalls that may beset you in managing these aspects of your event.  

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Andy Robertson - Sunday 31 May 2020

Any coverage in the press about your event should form part of your marketing plan. No matter how large or small your event is, getting coverage from key influencers is vital in promoting your event to your target audience. For event organisers on a tight budget it is possible to do this at little or no cost. Read More ->

Andy Robertson - Thursday 28 May 2020

Ticketing

An often-overlooked aspect of any event is the pricing for both your ticket paying audience and your vendors and sponsors. The prices you charge should be a combination of financial analysis, marketing, research and economics. Get the balance right and you can maximise profit whilst giving perceived value too. Read More ->

Andy Robertson - Wednesday 27 May 2020

Events

No matter how you do your accounting it makes sense to simplify your accounting processes to streamline how everything is recorded specific to the events industry. The way accounting is done can vary from pen and paper to sophisticated accounting software but how can you make sure it works well with specific events requirements?   

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Andy Robertson - Tuesday 26 May 2020

The impact of the current pandemic has had a dramatic effect on global business and economies but particularly badly hit is the events industry. Not only are there strict government guidelines to follow for events involving the gathering of people, but as an event organiser you have a social responsibility to your customers to consider too. 

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Andy Robertson - Monday 25 May 2020

With so many factors to manage in any event working closely with all parties involved is crucial to success. Communication and collaboration between event staff, artists, vendors, sponsors, venues and third-party contractors is vital to staying in control and ensuring everyone is fully informed.  

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Andy Robertson - Sunday 24 May 2020

Key to successful event planning is building and maintaining accurate schedules for a multitude of factors. The schedules you put together must be dynamic enough to allow for constant changes and modifications to ensure everything happens as and when it should. What steps can you take to ensure your scheduling stays on track? 

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Andy Robertson - Thursday 21 May 2020

The world of the business conference and exhibition is a whole industry in itself within the wider events sector. Although organising any type of event will generally follow the same key principles there are some significant differences in organising and running a business focussed event.

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Andy Robertson - Wednesday 20 May 2020

You have to start somewhere but it's important to remember that no matter how small or large an event is the panning and organising have broadly the same principles. The only differences are the scale and size that relates to venues, number of customers, vendors, sponsors and the number of staff involved.  

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Andy Robertson - Tuesday 19 May 2020

There are so many elements that make up any event it makes sense to have a contingency plan for any unforeseen problems. Aside from the current issues being caused by the Covid-19 pandemic you should always have a disaster recovery plan in place and ensure that everyone involved is aware of its contents.  

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Andy Robertson - Monday 18 May 2020

You have a great idea for an event and have chanced an enthusiastic venue owner or built a close relationship with an artist or two. Although most events are organised and run by big corporations there are still a large number of independently run and funded events. Even with no funds of your own it may be possible to get your event funded with a little creativity.  

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Andy Robertson - Sunday 17 May 2020

Vendors

Part of any event planning will include getting vendors to your event as this is a key source of revenue for you. Vendors are also providing a service that is seen as essential by your customers as part of the whole event experience. Choose your vendors wisely for a trouble-free event and satisfied customers.   

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Andy Robertson - Thursday 14 May 2020

Artists

You have negotiated with artists and their managers or agents and they agree to perform at your event for an agreed sum. Once you get agreement in principle from all parties involved you should nail everything in place with a signed contract or agreement. Having a contract in place with all parties will let you concentrate on other aspects of your event.

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Andy Robertson - Wednesday 13 May 2020

Events

If you are an event organiser you should always be aware of the latest trends to keep your customers satisfied and loyal. Even if you run a successful recurring event do not rest on your laurels and do your research and be prepared to meet changing customer expectations for your future events.  

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Andy Robertson - Tuesday 12 May 2020

Ticketing

An often-neglected aspect of managing your event is the collection of ticket sales revenue. Perhaps it’s a subject considered too complex with too much choice to think about so it often gets ignored. Selecting the right payment method can save you a fortune in fees and charges and provide additional service that will enhance customer satisfaction.

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Andy Robertson - Monday 11 May 2020

Events

Most of the same event management principles apply in putting on a successful comedy event as a music event but there are a few differences to consider. With a music event you just book your artists, venue and date and go from there whereas a comedy event will be smaller, more intimate and probably more frequent.

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Andy Robertson - Sunday 10 May 2020

With so many elements to manage in putting a successful event together don’t get tripped up by inadvertently breaking the law or allowing illegal activities. Obviously applicable laws vary from country to country so make sure you are familiar with your legal obligations as organiser of your event in a specific location.

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Andy Robertson - Thursday 7 May 2020

Engaging with your event customers can boost your ticket sales revenue and produce a loyal following for future events. Your most effective sales tool can be your existing customer base so treat them well and make them feel special. Include customer engagement as part of your event marketing plans to generate ticket sales.   

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Andy Robertson - Wednesday 6 May 2020

There are so many factors in deciding on the perfect venue for your event and prime consideration will be a venue that matches your capacity requirements followed by location and the availability of facilities. Choose wisely and you can find the venue that matches your event style and is attractive to your potential audience.  Read More ->

Andy Robertson - Tuesday 5 May 2020
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