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Events

Any music festival that attracts a sizable audience and is spread over several days will have to provide accommodation. This could vary between a field for camping to five-star luxury accommodation. How this works in practice will depend every much on the audience dynamics and their budgets. 

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Andy Robertson - Monday 21 September 2020

COVID-19 Updates

With the coronavirus pandemic causing havoc across the entire events industry many people have found themselves in a difficult situation unfortunately losing their jobs. Whilst event organising companies should do their utmost to retain staff either through furloughing or working reduced hours sometimes financial pressure leaves few options. 

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Andy Robertson - Sunday 20 September 2020

Ticketing

Having a smooth running efficient and low-cost ticketing solution for an event is essential for success. Ticketing is an often-overlooked aspect of organising an event but there are strategies organisers can put in place to make the event ticketing a worry-free aspect of their overall planning and marketing.     

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Andy Robertson - Thursday 17 September 2020

Events

For any sizeable music festival the amount of data collected can be huge but what happens to this data? In most cases it will either sit in a depository unused or is used for analysis at a fraction of its potential. There are numerous benefits to be gained by putting all this data to good use and creating actionable insights. 

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Andy Robertson - Wednesday 16 September 2020

With COVID-19 infections seemingly on an uncontrollable up and down rate the state of the music festival sector in 2021 is uncertain. There are however some countries that have managed to avoid the worst of this pandemic and officials are happy for large scale music festivals and events to go ahead as planned. 

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Andy Robertson - Tuesday 15 September 2020

Admitting children to music festivals has always been a dichotomy for event organisers because there are pros and cons to allowing under 18s to attend a music festival. By excluding anyone under 18 an organiser is also excluding a whole sector of family centric demographics.

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Andy Robertson - Monday 14 September 2020

Taking a different angle to the traditional music festival there has been a rise in recent years of festivals that focus on food and drink as their theme but with the addition of live music and other attractions to broaden the appeal. The popular format is similar to a music festivals but rather than multiple stages and performance artists the focus is on consumption of food and drink.

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Andy Robertson - Sunday 13 September 2020

As almost all music festivals in the UK and throughout Europe were cancelled for 2020 and moved to 2021 there are now real concerns arising if even 2021 is realistic for a full-blown return of the music festival as we know it. Just this week Larmer Tree festival announced that they will not return in 2021 and instead will focus on 2022. 

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Andy Robertson - Thursday 10 September 2020

Vendors

Most event organisers are now looking forwards to 2021 and putting 2020 firmly behind them as a year to forget. Many organisers are feverishly planning for their live music events and festivals next year but unlike previously there are going to be new requirements in light of the COVID-19 pandemic which could come from local authorities or health and safety. 

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Andy Robertson - Wednesday 9 September 2020

Artists

Some of the largest music festivals can have up to 3,000 performance artists booked to perform over a period of several days using multiple stages. How can an event organiser manage such a huge number of artists to deliver seamless performances without a glitch? Now most organisers use a combination of technology and skilled teams to achieve this.  

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Andy Robertson - Tuesday 8 September 2020

Events

As most regular live music events and music festivals this year have been cancelled hopefully re-emerging in 2021 controlling ongoing fixed costs could be the key to survival. How can event organisers control costs without impacting on their overall business particularly in relation to staff and customer satisfaction.     

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Andy Robertson - Monday 7 September 2020

Ticketing

Since 2015 numerous music festivals in the UK have been either partly or fully cashless, however, with the impact of COVID-19 and the emphasis on cashless payment in everyday life the music festival industry must prepare to go 100% cashless in 2021. How prepared are the diehard cash payment festivals for what will become the new normal for payments? 

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Andy Robertson - Sunday 6 September 2020

Sponsors

Just last week the Irish government touted the idea that if the sale of alcohol was banned then live music events may go ahead. They won't be the first country to flirt with this idea although for varying reasons as happened in Lithuania back in 2017. Some governments around the world have implemented alcohol bans in recent months citing COVID-19 as the reason. 

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Andy Robertson - Thursday 3 September 2020

Events

With COVID-19 infections still breaking out in seemingly random places there is knock on effect on the scheduling of dates for live music events. Planned live events therefore face uncertainty on whether or not they can go ahead as planned. Event organisers need to build in flexibility to all their schedules to prevent incurring unnecessary costs. 

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Andy Robertson - Wednesday 2 September 2020

Part of differentiating a regular live music event is the brand it projects to its target audience. This is especially true for large scale music festivals that take place every year, but creating a brand is so much more than just a logo it’s far more complex than that. What are the steps an event organiser can take to build a unique brand for their music festival? 

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Andy Robertson - Tuesday 1 September 2020

As almost all live music events have been cancelled and events companies focus on a re-energised events schedule for 2021 many events teams are experiencing some downtime. There is only so much to do to prepare for events taking place almost a year away so why not use this time wisely to invest in additional training for events teams. 

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Andy Robertson - Monday 31 August 2020

With all major music festivals in the UK cancelled in 2020 many are looking forward to the summer festival season next year but with so much uncertainty related to the COVID-19 pandemic what is likely to happen? As festival organisers moved this year's festivals to 2021, they have by and large stuck with roughly the same dates.   

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Andy Robertson - Sunday 30 August 2020

With over 5 million people attending music festivals in the UK (in a normal year) there falls a huge collective responsibility. When so many people are travelling and congregating in one place the impact on the environment and health and safety issues are significant. Attendees therefore have an obligation to others for safety and environmental impact.   

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Andy Robertson - Thursday 27 August 2020

All live events need manpower to move and set up equipment, from small indoor venues to large music festivals an army of people work tirelessly behind the scenes to get everything ready. This is not just hiring ‘muscle’ but is about the efficient use of teams skilled in logistics and technical know-how. 

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Andy Robertson - Wednesday 26 August 2020

Along with other ‘unseen’ industries in the live entertainment sector the shipping and freight companies that specialise in supplying music festivals are vital to their success. Some companies use the standard delivery couriers to supply equipment but there are many freight and shipping companies that specialise in supplying just the entertainment industry.

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Andy Robertson - Tuesday 25 August 2020
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