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Events

As the summer festival season draws to an end it’s time for music festival organisers to conduct a thorough review of their event. This is an essential process that helps to identify what went well and what did not and the results can be incorporated into the planning process for future events.

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Andy Robertson - Thursday 8 September 2022

The impact of technology on the music festival sector has been rapid in the last decade. Use of evolving digital technologies has enhanced the user experience for festival-goers and made operational management faster and more efficient. What aspects of music festival operations should organisers be focussing on.

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Andy Robertson - Wednesday 7 September 2022

Almost every sizeable music festival now uses a mobile app to support their event making them available for festival-goers to download to their mobile devices. The amount of data that can be obtained from users can now be used in numerous ways by festival organisers to make improvements to their future events. 

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Andy Robertson - Tuesday 6 September 2022

The coronavirus pandemic had a significant impact on the music festival sector with many full-time permanent staff being made redundant or at best furloughed. People affected were forced to find alternative employment but once events resumed it has been challenging to get experienced people to return to the industry.  

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Andy Robertson - Monday 5 September 2022

Almost every outdoor event has traditionally offered a physically printed programme detailing schedules and background content for sporting events and music festivals. With the advent of the internet and online digital versions is there really a place for the glossy official printed programme anymore.

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Andy Robertson - Sunday 4 September 2022

Ticketing

In the current economic climate, many music festival organisers have faced challenges in attracting ticket buyers. The marketing tactics used in promoting festival tickets can be complex but when executed well can get an event sold out well in advance of the festival dates giving the organisers much needed cash flow. 

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Andy Robertson - Thursday 1 September 2022

Events

Music festival organisers are endeavouring to reduce their overall carbon emissions as part of sustainability policies but this is challenging when they have little control over emissions produced by festival-goer travel. What can organisers do to reduce carbon emissions produced by travel to and from a festival venue.

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Andy Robertson - Wednesday 31 August 2022

Allowing ticket buying visitors to bring their own food and drink onto a music festival site has always been a contentious issue. Traditionally festival organisers have been quite strict with festival-goers insisting that visitors must purchase food and drink from on-site vendors but is it time for them to be more flexible.

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Andy Robertson - Tuesday 30 August 2022

Artists

Festival organisers invest much time curating the best artists for their events often working within strict budgetary requirements. Even once an artist is confirmed in principle it can be the start of lengthy negotiations to finalise legal contracts, agreements and riders. How can organisers navigate this legal minefield to satisfy all parties involved.

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Andy Robertson - Monday 29 August 2022

Performance artists and musicians are not immune from injury or sickness and in some cases, this may cause them to cancel or reschedule their appearance. What steps can festival organisers take to mitigate and manage instances when scheduled acts are unable to perform.

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Andy Robertson - Sunday 28 August 2022

Events

Most music festivals take place in remote locations usually on a farmer’s field with no infrastructure. These venues need substantial work to convert them to reflect what most people will recognise as a music festival site. This transformation will require the installation of temporary structures, what do organisers need to be aware of when commissioning these.

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Andy Robertson - Thursday 25 August 2022

Artists

When hundreds of musicians and artists are booked for a multi-day music festival the efficiency of their load-in and load-out can impact on numerous operational elements. How can music festival organisers plan and mange this to eliminate any potential issues and ensure the smooth running of the event.

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Andy Robertson - Wednesday 24 August 2022

Events

Performance artist’s instruments are a key part of their overall package and are often uniquely personal. From custom made guitars to other specialist equipment instruments are valuable assets that are vital to their performance. What are the considerations for artists and festival organisers when handling instruments during an event. 

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Andy Robertson - Tuesday 23 August 2022

Any music festival with multiple acts scheduled to appear over multiple days will need to have a well organised backstage space. The backstage area will usually have so much activity it may get very chaotic and this can impact on technical presentation, safety and the planned running schedule.

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Andy Robertson - Monday 22 August 2022

Volunteers

It has been well documented in the media this year that the recruitment of volunteers for music festivals has been a challenge. This can have serious implications for the logistics and safety of any large-scale music festival but for organisers this can be compounded by difficulties in getting volunteers sufficiently trained in a timely manner.

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Andy Robertson - Sunday 21 August 2022

Events

The After Party concept has been around ever since organised events took place. In more recent times they have developed into more sophisticated and organised events in their own right. What are music festival organisers doing to maximise opportunities from running an official after party event.

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Andy Robertson - Thursday 18 August 2022

Artists

Every music festival organiser invests heavily in curating the right line-up for their events but there are always compromises. The size of the event, its brand and reputation along with finances available will dictate which performance artists can be booked and the fees that can be negotiated.

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Andy Robertson - Wednesday 17 August 2022

Events

There are plenty of examples in the history of music festivals where festival-goers have been injured or worse. What can festival organisers do to mitigate any potential problems, reduce risk, and ensure that all on-site visitors enjoy their experience and remain safe for the duration of the event.

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Andy Robertson - Tuesday 16 August 2022

The brand image of a music festival can support its perception by the wider world but it can be a fine balance between good and bad. Perception can influence numerous factors that may ultimately impact on the future financial success of a festival entity. What are some of the basics that organisers should get to grips with to push and protect their brand.

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Andy Robertson - Monday 15 August 2022

Vendors

An essential part of any music festival is the ability to feed festival-goers and other visitors to the festival site. This can be achieved in numerous ways and will depend on the size of the event, the venue location and how long the festival has been running. What are the key variations and the advantages and disadvantages of each.

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Andy Robertson - Sunday 14 August 2022

Events

Survival for music festival entities has been a theme for the last few years and whilst hundreds may have gone forever others seem to go from strength to strength. What are the strategies that successful festival organisers are employing to ensure survival in 2022 and in the coming years.

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Andy Robertson - Thursday 11 August 2022

Initiatives to highlight climate change and implement sustainability in the music industry are not new. The music festival sector is often criticised as being one of the biggest contributors to landfill waste and overall carbon emissions and organisers are attempting to combat this as a priority and there are new initiatives to help them.

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Andy Robertson - Wednesday 10 August 2022

Artists

Musicians and performance artists are increasingly living in a world that blurs their passion for music and the need to earn a living. For those unable to commit to a full-time musical career the collective provides an ideal outlet to pursue their passion in a flexible and stimulating environment.

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Andy Robertson - Tuesday 9 August 2022

In a changing world where the distribution and consumption of music has shifted is it still possible for musicians to earn a living. The music festival is becoming increasingly important to performance artists and musicians if they are to stand any chance of earning an income in the future.

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Andy Robertson - Monday 8 August 2022

Events

The link to any external audience for music festival organisers are the announcements and press releases they make about their event. Poor writing and badly timed announcements can have a detrimental effect on the festival’s brand and reputation and confuse the intended audience.

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Andy Robertson - Sunday 7 August 2022

In an increasingly diverse world, the incidence of abuse and related anti-social behaviour unfortunately still exists. Festival and event organisers are producing and publishing codes of conduct to communicate to all visitors what is and isn't acceptable behaviour along with any resulting action.

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Andy Robertson - Thursday 4 August 2022

It’s a tough time for music festivals and festival-goers alike as economic pressures squeeze disposable incomes. Some organisations are promoting concession initiatives in conjunction with performance artists and music festival entities to raise awareness and achieve a more inclusive audience.

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Andy Robertson - Wednesday 3 August 2022

The current economic environment is causing numerous music festivals to cancel their events during the current festival season citing rising costs and poor ticket sales. What are the biggest costs of running a music festival and can any element realistically be eliminated or expenditure reduced.

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Andy Robertson - Tuesday 2 August 2022

The music festival sector is relying more and more on advances in technology to drive efficiency, reduce costs and provide a competitive edge. The increasing reliance on technology is increasing opportunities for a variety of IT focussed roles within the wider music festival industry.

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Andy Robertson - Monday 1 August 2022

Artists

As part of the advancing process for artist DJs booked to perform at a music festival the technical rider specifies the equipment required by each DJ. How can artist liaison staff manage rider requests from DJs and what implications can this have on a music festival’s equipment set-up.

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Andy Robertson - Sunday 31 July 2022
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