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Events

With many economies in turmoil combined with an uncertain political environment is the music festival sector still experiencing a staffing dilemma? The coronavirus pandemic forced many experienced festival staff to switch careers making it challenging for organisers to recruit experienced personnel in 2022, how has this situation developed in the final quarter of 2022.

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Andy Robertson - Thursday 20 October 2022

Sponsors

The lifeblood of any major music festival is securing sponsorship for their event. Revenue from sponsorship deals can form a significant profit centre for festival organisers. As the popularity of music festivals increasers retailers and other consumer brands are increasing their investment in the sector.

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Andy Robertson - Wednesday 19 October 2022

Events

Queues to enter a music festival site are unwelcome by festival-goers and organisers creating frustration for all involved. Aside from associated safety concerns long queues also generate immense dissatisfaction amongst ticket buyers potentially damaging the event’s brand and reputation. What steps can organisers take to manage and eliminate queue times.

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Andy Robertson - Tuesday 18 October 2022

The mysterious world of music festival ownership can be complex making it difficult to know who owns what. The transparency of festival ownership various from country to country depending on financial regulations and the history of music festival growth. Why is it sometimes so difficult to find out who owns what in this sector?

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Andy Robertson - Monday 17 October 2022

A large music festival will attract a very broad group of people and this diversity is encouraged. Unfortunately, this diversity will often mean that unsavoury elements of the population are also likely to attend a festival. How can organisers manage removal of these undesirable individuals without causing disruption.

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Andy Robertson - Sunday 16 October 2022

Although the sales of electric cars have been rapid the penetration of ownership remains very small. Music festival organisers are keen to promote use of cleaner energy vehicles when festival-goers are making travel arrangements and discounted parking is now common. What additional considerations are required for managing electric vehicles on a festival site?

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Andy Robertson - Thursday 13 October 2022

Operating any music festival van be a risky business and many entities are lucky to break even or make a profit. The pressure on organisers has increased this year with rising costs and in some cases difficulties in generating sufficient numbers of ticket sales. What options are available for organisers prepared to make changes to reduce their operating costs.

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Andy Robertson - Wednesday 12 October 2022

Every music festival organisation now publishes their sustainability policies in a publicly available format to demonstrate their commitment. These policies may be well thought out and well-intentioned but have festival organisers given any serious thought about what their published policies mean and how their events can be truly sustainable?

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Andy Robertson - Tuesday 11 October 2022

The electricity required to power a large multi-day music festival can be huge making it difficult for organisers to accurately match supply with demand. How can festival organisers balance the power requirements against output whilst taking full consideration of cleaner electricity generation objectives and keeping expenditure within budgetary requirements.

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Andy Robertson - Monday 10 October 2022

Providing great customer service is essential for any organisation and is critical for music festival entities too. With a focus on producing memorable experiences for festival-goers many organisers sometimes give little emphasis to the provision of customer service. Should festival organisers outsource this function or keep it in-house.

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Andy Robertson - Sunday 9 October 2022

The production of Pride events has always been challenging and having the right support for event organisers is essential to their ongoing success. What resources can organisers reach out to for support and advice in developing their cause and creating inclusive events for all to enjoy.

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Andy Robertson - Thursday 6 October 2022

The music festival season in Europe and North America usually runs from May through to September every year. For counties in the southern hemisphere the summer festival season runs from November to March. Can festival organisers operate events in both hemispheres to balance out this seasonality in their business.

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Andy Robertson - Wednesday 5 October 2022

Artists

For any musician or artist making a live performance on a large festival stage in front of thousands of festival-goers can be intimidating. As well as producing a great sound set there are some techniques that can be used to enhance the audience experience by adding elements to a show.

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Andy Robertson - Tuesday 4 October 2022

Events

Having an online presence for a music festival is essential for generating interest, making ticket sales and presenting an overall brand. It is becoming more important in the ever increasingly competitive world of music festivals that an online presence is visually impactful, professionally managed and up-to-date.

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Andy Robertson - Monday 3 October 2022

There has been a certain amount of turmoil in the music festival industry over the last 3 years. The coronavirus pandemic virtually closed the industry down for 2 years only to emerge into a world of rising costs supplier shortages and an uncertain economic environment. What trends should festival organisers be considering for 2023 to help them ride these storms.

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Andy Robertson - Sunday 2 October 2022

The music festival aftermovie is quite standard in the modern era and is expected to be published soon after the event by festival-goers and followers. What can festival organisers do to ensure that they produce and publish a high quality aftermovie in a timely manner once the event has finished.

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Andy Robertson - Thursday 29 September 2022

Every music festival organisation relies on its marketing to promote the event and generate ticket sales. With so many organising entities operating in a seasonal market there is a temptation to limit marketing activity expenditure. How can organisers best use available resources to obtain maximum value for money in their marketing.

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Andy Robertson - Wednesday 28 September 2022

The period after festival season is when organisers get a chance to reflect on how well or not their event went. It is also a critical time for the full-time staff to ensure that everyone will be ready for the forthcoming year. What actions do festival organisers need to take in the post event period to fully prepare their teams for future events.

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Andy Robertson - Tuesday 27 September 2022

Every music festival big and small uses an array of backline equipment for the duration of their events. Almost all backline equipment is hired from a range of suppliers and very rarely owned by a festival organising entity. What happens to this equipment after festival season ends to ensure it’s ready for next year.

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Andy Robertson - Monday 26 September 2022

Music has always been a powerful force used to unite people for various common causes throughout history. The music festival sector has always thrived on presenting mixed genres to satisfy the wide preferences of audiences. Is the development of genres becoming a divisive force in music tastes and what impact will this have on music festival organisers.

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Andy Robertson - Sunday 25 September 2022

For many European and North American festival organisers the festival season usually runs from May to September every year. As we enter late September it's time for organisers and their staff to take a well-earned break. Why is this an important time for festival organisers and what are the benefits to staff.

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Andy Robertson - Wednesday 21 September 2022

It’s becoming increasingly important for music festival organisers to publish more written content about their events. Written content increases audience engagement through social media posts, blogs and articles but it can be challenging to get started for organisers who are new to this so here are some topic suggestions.

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Andy Robertson - Wednesday 21 September 2022

The passing of time has not been kind to old alternative rock bands with many seeing their peak popularity back in the late seventies and early eighties. All good things come to an end and the next few years may be the last opportunity to see any of these aging bands in a live environment.

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Andy Robertson - Tuesday 20 September 2022

A festival site infrastructure can take weeks to build and organisers need to ensure that sufficient support is available during this period, through the event dates and during breakdown post event. How do festival organisers mange their on-site maintenance to ensure that everything works and operates as intended.

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Andy Robertson - Monday 19 September 2022

The world of marketing engagement maybe shifting and many organisations are starting to put more emphasis on published content rather than advertising campaigns. There are some underlying reasons why this form of marketing is now trending so how can music festival organisers capitalise on this trend.

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Andy Robertson - Sunday 18 September 2022

Ticketing

The post-COVID world was supposed to be a boom time for music festival organisers with pent up demand driving attendance. Whilst some music festivals were sold out others had to be cancelled because of poor ticket sales. What's been the driving force behind the success or failure of music festivals in 2022.

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Andy Robertson - Thursday 15 September 2022

Events

Sustainability credentials are becoming more and more important for festival organisers and every festival entity now issues public statements on their commitment to running sustainable events. These commitments extend to all the suppliers and contractors used by festival organisations and this new initiative is intended to formally address this.

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Andy Robertson - Wednesday 14 September 2022

Although music festivals are usually scheduled to run in the summer months when the weather is better there is always a chance of adverse weather conditions hitting an exposed remote site. What can organisers do to ensure that their festival site is protected from harsh weather conditions ensuring the safety of all site visitors and safeguarding equipment.

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Andy Robertson - Tuesday 13 September 2022

Every multi-day music festival will have a range of accommodation options including basic tent pitches to luxury yurts and campervans. The American style RV really takes the campervan idea to a new level and they are becoming increasingly popular at the UK’s biggest festivals. Why are these large RVs gaining popularity in a frugal climate and will this continue.

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Andy Robertson - Monday 12 September 2022

Some music festival sites can be huge making it a challenge for staff and volunteers to quickly get around the site. There are numerous reasons that organising staff may need to quickly get to another part of the site, what are the range of solutions available for rapid transit that meet cost and sustainability considerations.

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Andy Robertson - Sunday 11 September 2022
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