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Build Your Live Music Event Media Kit.

Andy Robertson

Anyone working in media, press, TV and Radio etc. will expect every live event to have a professional media kit. If the event lacks a media kit this will not be viewed favourably by potential journalists and media that may generate coverage for your event. Event organisers should put a high priority on building a professional media kit.

Having a media kit supplies essential information to journalists and is going to save a lot of time answering simple questions that can easily be conveyed in a good media kit. Building a media kit is reasonably straightforward and does not need to take much time to produce. For events with large teams the responsibility for the media kit production will most likely sit with the marketing function.

Once the media kit content has been produced it should be made available on the event website, either as a downloadable PDF or it can be a simple request form so that the marketing team can keep track of journalists expressing an interest.

What goes into a good Media Kit?

Overview of the event.
Include details about the event and how it came about, if it has a long history include details about this. This is also an opportunity to highlight any causes the event supports and who is sponsoring the event, this helps to put everything into context. Mention any key people involved with the event and importantly the location, venue and expected audience numbers.

Artist Highlights.
If the event includes any well-known artists that are headlining make sure these are highlighted. Also include details of new up and coming artists plus the date and time they are expected to appear. If a headline artist is not yet booked but in negotiation it may be worth mentioning that a big-name artist will be announced soon or include this as a part of a teaser campaign to maintain interest.

Media Assets.
Include a logo in two file types: .eps (vector-based file, for designers) and .
png (pixel-based file, for everyone else). In addition, include high-resolution photos and videos of the event from previous years. 

Press Coverage.
Supply links to other media covering past events or previews already published including features, articles and interviews for example.

Event Contacts.
This will likely be the marketing department but could be anyone that is used to dealing with journalists and equally has an in-depth knowledge about the event and artists performing. Include telephone numbers, email addresses and other social media contact links.

Sponsors, Partners and Vendors.
Communicate what organisations are sponsoring or partnering with the event and why, highlight what that sponsor or partner brings to the event. It also worth mentioning the coverage of vendors to demonstrate how event goers will be serviced and catered for.

Media Centres.
Include any details about the event media centre, limits on numbers, facilities along with the process for media pass applications.

For live music events organisers using a software platform like FestivalPro can help manage the media pack with functionality for linking to event websites and other PR related management. The guys who are responsible for this software have been in the front line of event management for many years and the features are built from that experience and are performance artists themselves. The FestivalPro platform is easy to use and has all the features a live music event organiser needs to plan and control their media presence. 

Andy Robertson
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