UK gears up for #LetTheMusicPlay round 2.

3rd August 2020 (IQ Magazine) The #LetTheMusicPlay campaign returns tomorrow, sending a message to government that Britain's live music industry is still in crisis. A month after round one helped spur the British government into action, the UK music industry will tomorrow (4 August) again unite for #LetTheMusicPlay, spotlighting the plight of live music during the Covid-19 shutdown. The first #LetTheMusicPlay (LTMP) campaign, which took place on Thursday 2 July, saw thousands of social media profiles – as well as several major music venues – transformed with LTMP branding, with more than 1,500 artists, including the likes of Ed Sheeran, Dua Lipa and the Rolling Stones, also lending their support. Of the campaign’s three main demands – a financial support package, a VAT exemption/reduction on ticket sales, and a timeline for reopening venues without social distancing – only the third remains unfulfilled, with the UK government having announced its £1.57 billion Culture Recovery Fund, and then slashed VAT to 5%, in the following weeks. 

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