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The Importance of Posting Details of Previous Events on a Music Festival Website.

Andy Robertson

Take a look at any music festival website and there will invariably always be a section dedicated to detailing previous events and the festival's history. What are the benefits to festival organisers in investing time and effort in creating and publishing a detailed history of previous festivals.

Having website pages dedicated to a festival’s history can attract significant online traffic and provides a number of benefits to organisers. Giving details of well-known headliners that appeared at previous events can add to the credibility of the organisers being able to attract the best talent around and potentially generate new festival-goers to future events. This content can also serve to support the sales process for potential sponsors, vendors and other stakeholders.

Most music festival websites stick to a common format of detailing previous festivals in date order with the most recent at the top. A written description of each festival including location, headliners, dates and other significant details should always be included. Some high-quality images that capture the atmosphere and portray the festival size and site layout are essential to providing an overall visual impression of the event. Adding videos or links to more content can bring the festival to life and can be an ideal position for any after-movies produced. Organisers should, however, be careful when posting images or video content and ensure that it doesn't breach any copyright issues. Image and video sizes should also be manageable to prevent download delays and unnecessary buffering for website users.

Attract Potential Ticket Buyers.
When a potential festival-goer is researching events they may want to attend in the future a history section on the website that includes descriptions and visual impressions of the event can help convert them to ticket buyers. Any historical content can help differentiate the festival from its competitors and if the organisers have a good record of curating up and coming talent before they make it big then potential festival-goers are more likely to feel attracted to attending the festival.

Engagement and SEO.
Relevant and interesting content on any website can add to the overall effectiveness of the site’s SEO (Search Engine Optimisation). If the festival's history content attracts high traffic from website visitors it can help the site rank higher in search engine results pages (SERPs), making it easier for potential attendees to find the festival online. Providing the ability to share and like content can help to increase engagement as website visitors share content to their social media channels which generates more buzz about the festival.

Creating and publishing details of previous festivals and line-ups on the website can be a powerful tool for music festival organisers. It can help increase engagement, improve SEO, demonstrate credibility, and generate new ticket sales.

For festival organisers planning their events using a software management platform like Festival Pro gives them all the functionality they need manage every aspect of their event logistics. The guys who are responsible for this software have been in the front line of event management for many years and the features are built from that experience and are performance artists themselves. The Festival Pro platform is easy to use and has comprehensive features with specific modules for managing artists, contractors, venues/stages, vendors, volunteers, sponsors, guestlists, ticketing, cashless payments and contactless ordering.

Photo by Kaboompics.com via Pexels

Andy Robertson
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