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Music Festival Post Event Team Initiatives.

Andy Robertson

The period after festival season is when organisers get a chance to reflect on how well or not their event went. It is also a critical time for the full-time staff to ensure that everyone will be ready for the forthcoming year. What actions do festival organisers need to take in the post event period to fully prepare their teams for future events.

Many festival organisers are seemingly in a perpetual phase of planning for their next event but the weeks and months following a large music festival can be a critical time for the full-time permanent team. Organisers need to take initiatives that prevent key staff from leaving and make sure that they are fully prepared for the planning and implementation of the next event.

Staff Welfare. 
The working hours and stress levels experienced by festival staff in the weeks leading up to an event’s live dates crescendo during the actual festival. It is imperative that organisers give their teams time off to unwind for 2 to 4 weeks post event. This enables staff to wind down, relax and return to work refreshed and enthused for the crucial planning phase.

Lessons Learnt. 
The priority for organisers post-event is to fully understand in detail what went well and what did not. Comprehensive research and feedback can be compiled and discussed by the team to identify areas for improvement and to build on what went well. This process should deliver an easy to implement action plan that will help create an even better event for the forthcoming year.

Continuous Improvement. 
No music festival is operated perfectly and all staff need to appreciate this with a detailed action plan to address problems and issues. The actions identified need to be measured so that continuous improvement can be demonstrated to stakeholders in the festival. Measuring continuous improvement can also be useful in producing positive messages that can be delivered in PR releases to potential festival-goers.

Investing in staff is often overlooked by senior management in organising entities because they think everyone is too busy and they are working with limited resources. Providing training opportunities to all staff can help make the organisation more efficient as well as helping to identify areas for improvement. There are numerous specialist short courses available that may vary from one day to a week and include topics like health and safety, digital marketing, HR or IT systems. In addition to formal courses there are also numerous seminars and conferences that can help staff to broaden their knowledge and understanding of current issues from sustainability initiatives to the latest tech for use on festival sites.

Aside from external training courses and seminars it is also an opportunity for staff to learn more detail about internal software systems used to manage logistics and overall event management operations.

For festival organisers planning their events using a software management platform like Festival Pro gives them all the functionality they need manage every aspect of their event logistics. Festival Pro offer comprehensive tutorials and training sessions for users to help maximise the benefits of the system. The guys who are responsible for this software have been in the front line of event management for many years and the features are built from that experience and are performance artists themselves. The Festival Pro platform is easy to use and has comprehensive features with specific modules for managing artists, contractors, venues/stages, vendors, volunteers, sponsors, guestlists, ticketing, cashless payments and contactless ordering.

Photo by
fauxels via Pexels

Andy Robertson
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