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Content Topic Ideas for Music Festival Marketing Teams.

Andy Robertson

It’s becoming increasingly important for music festival organisers to publish more written content about their events. Written content increases audience engagement through social media posts, blogs and articles but it can be challenging to get started for organisers who are new to this so here are some topic suggestions.

Producing more written content is key to increasing online audience traffic which in turn can increase ticket sales and revenue. Production of blogs and articles will usually fall under the responsibility of the festival’s marketing team and will need an experienced writer who knows how to write engaging relevant content that is SEO (Search Engine Optimisation) friendly. If an in-house writer is not recruited organisers can also sub-contract this work out to a freelance writer.

Artist Line-Ups. 
Writing about the line-up that has been curated is an obvious topic to choose and probably the most common content published about festivals. Writers should include details about what particular artists are being booked along with any interesting relevant details rather than just listing artists. Media journalists are looking for alternative angles about line-ups and it’s therefore important to include more details about each artist as this increases the chances of getting content published.

Artist Profiles. 
Audiences are always interested in more details about particular artists, especially if they are relatively new and up-and-coming. Details about their live performing history along with music releases and collaborations with more well-known artists can make the content more engaging.

Ticketing Packages. 
Announcing ticketing packages and options at an early stage in the planning process in line with any ticket release strategy can help boost early sales. Ticket packages should be explained so potential buyers know exactly what is included along with specific details about any payment plans. If the festival is expanding its VIP offering this is an opportunity to write detailed articles about what’s new along with who organisers are partnering with and why.

Facility Improvements. 
Using data from previous events organisers will know what festival-goers concerns were regarding the event’s facilities. Assuming that these are being improved this provides the perfect topic to write in detail about improvements being made for forthcoming events that will address festival-goer's concerns.

The policies and practical steps that festivals are making to improve their sustainability credentials is a hot topic currently. This makes it an ideal subject to cover in blogs and articles particularly if the organisers are making significant changes to logistics and operations for example. It is also a good opportunity to encourage festival-goers to contribute towards sustainability efforts whether that’s reducing waste or transport used to attend.

Engaging content should neither be too long or too short and something that is around a 3-minute read is ideal (approximately 600 words). Where possible produce content daily but this may depend on resources available and event timing. Weekly content during winter months increasing to daily publishing during the festival season makes sense. Typical channels for publishing content usually include the festival’s website (blogs, articles and news) and social media but also try and reach out to relevant journalist and media organisations for extra coverage. 

For festival organisers planning their events using a software management platform like Festival Pro gives them all the functionality they need manage every aspect of their event logistics. The guys who are responsible for this software have been in the front line of event management for many years and the features are built from that experience and are performance artists themselves. The Festival Pro platform is easy to use and has comprehensive features with specific modules for managing artists, contractors, venues/stages, vendors, volunteers, sponsors, guestlists, ticketing, cashless payments and contactless ordering. 

Photo by fauxels via Pexels

Andy Robertson
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