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IT Roles in the Music Festival Sector.

Andy Robertson

The music festival sector is relying more and more on advances in technology to drive efficiency, reduce costs and provide a competitive edge. The increasing reliance on technology is increasing opportunities for a variety of IT focussed roles within the wider music festival industry.

Whether it's within a music festival entity or any of the numerous support industries there are plenty of opportunities for IT technical professionals. From software development to data analytics a wide range of specialist skills are needed and for those with an interest in events and music festivals the number of roles and opportunities will probably increase over the coming years. 

Music Festival Organisations are Changing. 
Technology and innovation is fast changing how music festival entities operate driven in part by festival-goer expectations. From electronic tickets and seamless payments to the provision of relevant customer information the requirement for people who can manage and develop these is growing.

Music Festival Entities. 
For any sizeable music festival entity there will probably be a core team that works year-round to make the events happen. An IT function is now seen as core part of the organisation and will typically be responsible for integration with external suppliers for ticketing and payments. Another key responsibility will be building and maintaining the festival's online presence working closely with marketing staff who will control content management. Most larger festivals will generate huge volumes of customer data from ticket sales and online engagements and an IT function may be responsible for data analytics. They will work closely with marketing and senior team members to understand festival-goer behaviour which can help drive future strategies for pricing and promotional activities.

Support Companies. 
The key music festival support companies are generally involved in building and providing ticketing solutions, payment gateways and logistics. These companies have built, and are constantly improving, the automated and secure process of ticket sales and secure payments. Although not working directly for a music festival the software developers working in these businesses need a thorough understanding of the music festival and events sectors. 

The seasonal nature of music festivals means that many smaller festival entities only employ IT staff on a contract basis. Many of these roles are related to building and analysing the event's online presence or integrating ticketing and payments solutions. Other technical roles contracted may include sound and lighting engineers who increasingly need software integration skills. Other technical software and hardware contractors required include those related to the provision of telecoms for remote site installations.

Anyone interested in IT roles within the music festival industry has a choice of opportunities to consider depending on their area of expertise. Most large festival entities have a generic IT function who looks after the staff equipment and office software for example but the skills required for integration with emerging technologies mean that more specialist talents will be needed. 

For festival organisers planning their events using a software management platform like Festival Pro gives them all the functionality they need manage every aspect of their event logistics. The guys who are responsible for this software have been in the front line of event management for many years and the features are built from that experience and are performance artists themselves. The Festival Pro platform is easy to use and has comprehensive features with specific modules for managing artists, contractors, venues/stages, vendors, volunteers, sponsors, guestlists, ticketing, cashless payments and contactless ordering. 

Photo by Christina Morillo via Pexels

Andy Robertson
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