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Events

Music has always been a powerful force used to unite people for various common causes throughout history. The music festival sector has always thrived on presenting mixed genres to satisfy the wide preferences of audiences. Is the development of genres becoming a divisive force in music tastes and what impact will this have on music festival organisers.

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Andy Robertson - Sunday 25 September 2022

It’s becoming increasingly important for music festival organisers to publish more written content about their events. Written content increases audience engagement through social media posts, blogs and articles but it can be challenging to get started for organisers who are new to this so here are some topic suggestions.

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Andy Robertson - Wednesday 21 September 2022

For many European and North American festival organisers the festival season usually runs from May to September every year. As we enter late September it's time for organisers and their staff to take a well-earned break. Why is this an important time for festival organisers and what are the benefits to staff.

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Andy Robertson - Wednesday 21 September 2022

The passing of time has not been kind to old alternative rock bands with many seeing their peak popularity back in the late seventies and early eighties. All good things come to an end and the next few years may be the last opportunity to see any of these aging bands in a live environment.

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Andy Robertson - Tuesday 20 September 2022

A festival site infrastructure can take weeks to build and organisers need to ensure that sufficient support is available during this period, through the event dates and during breakdown post event. How do festival organisers mange their on-site maintenance to ensure that everything works and operates as intended.

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Andy Robertson - Monday 19 September 2022

The world of marketing engagement maybe shifting and many organisations are starting to put more emphasis on published content rather than advertising campaigns. There are some underlying reasons why this form of marketing is now trending so how can music festival organisers capitalise on this trend.

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Andy Robertson - Sunday 18 September 2022

Ticketing

The post-COVID world was supposed to be a boom time for music festival organisers with pent up demand driving attendance. Whilst some music festivals were sold out others had to be cancelled because of poor ticket sales. What's been the driving force behind the success or failure of music festivals in 2022.

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Andy Robertson - Thursday 15 September 2022

Events

Sustainability credentials are becoming more and more important for festival organisers and every festival entity now issues public statements on their commitment to running sustainable events. These commitments extend to all the suppliers and contractors used by festival organisations and this new initiative is intended to formally address this.

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Andy Robertson - Wednesday 14 September 2022

Although music festivals are usually scheduled to run in the summer months when the weather is better there is always a chance of adverse weather conditions hitting an exposed remote site. What can organisers do to ensure that their festival site is protected from harsh weather conditions ensuring the safety of all site visitors and safeguarding equipment.

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Andy Robertson - Tuesday 13 September 2022

Every multi-day music festival will have a range of accommodation options including basic tent pitches to luxury yurts and campervans. The American style RV really takes the campervan idea to a new level and they are becoming increasingly popular at the UK’s biggest festivals. Why are these large RVs gaining popularity in a frugal climate and will this continue.

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Andy Robertson - Monday 12 September 2022

Some music festival sites can be huge making it a challenge for staff and volunteers to quickly get around the site. There are numerous reasons that organising staff may need to quickly get to another part of the site, what are the range of solutions available for rapid transit that meet cost and sustainability considerations.

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Andy Robertson - Sunday 11 September 2022

As the summer festival season draws to an end it’s time for music festival organisers to conduct a thorough review of their event. This is an essential process that helps to identify what went well and what did not and the results can be incorporated into the planning process for future events.

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Andy Robertson - Thursday 8 September 2022

The impact of technology on the music festival sector has been rapid in the last decade. Use of evolving digital technologies has enhanced the user experience for festival-goers and made operational management faster and more efficient. What aspects of music festival operations should organisers be focussing on.

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Andy Robertson - Wednesday 7 September 2022

Almost every sizeable music festival now uses a mobile app to support their event making them available for festival-goers to download to their mobile devices. The amount of data that can be obtained from users can now be used in numerous ways by festival organisers to make improvements to their future events. 

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Andy Robertson - Tuesday 6 September 2022

The coronavirus pandemic had a significant impact on the music festival sector with many full-time permanent staff being made redundant or at best furloughed. People affected were forced to find alternative employment but once events resumed it has been challenging to get experienced people to return to the industry.  

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Andy Robertson - Monday 5 September 2022

Almost every outdoor event has traditionally offered a physically printed programme detailing schedules and background content for sporting events and music festivals. With the advent of the internet and online digital versions is there really a place for the glossy official printed programme anymore.

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Andy Robertson - Sunday 4 September 2022

Ticketing

In the current economic climate, many music festival organisers have faced challenges in attracting ticket buyers. The marketing tactics used in promoting festival tickets can be complex but when executed well can get an event sold out well in advance of the festival dates giving the organisers much needed cash flow. 

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Andy Robertson - Thursday 1 September 2022

Events

Music festival organisers are endeavouring to reduce their overall carbon emissions as part of sustainability policies but this is challenging when they have little control over emissions produced by festival-goer travel. What can organisers do to reduce carbon emissions produced by travel to and from a festival venue.

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Andy Robertson - Wednesday 31 August 2022

Allowing ticket buying visitors to bring their own food and drink onto a music festival site has always been a contentious issue. Traditionally festival organisers have been quite strict with festival-goers insisting that visitors must purchase food and drink from on-site vendors but is it time for them to be more flexible.

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Andy Robertson - Tuesday 30 August 2022

Artists

Festival organisers invest much time curating the best artists for their events often working within strict budgetary requirements. Even once an artist is confirmed in principle it can be the start of lengthy negotiations to finalise legal contracts, agreements and riders. How can organisers navigate this legal minefield to satisfy all parties involved.

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Andy Robertson - Monday 29 August 2022

Performance artists and musicians are not immune from injury or sickness and in some cases, this may cause them to cancel or reschedule their appearance. What steps can festival organisers take to mitigate and manage instances when scheduled acts are unable to perform.

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Andy Robertson - Sunday 28 August 2022

Events

Most music festivals take place in remote locations usually on a farmer’s field with no infrastructure. These venues need substantial work to convert them to reflect what most people will recognise as a music festival site. This transformation will require the installation of temporary structures, what do organisers need to be aware of when commissioning these.

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Andy Robertson - Thursday 25 August 2022

Artists

When hundreds of musicians and artists are booked for a multi-day music festival the efficiency of their load-in and load-out can impact on numerous operational elements. How can music festival organisers plan and mange this to eliminate any potential issues and ensure the smooth running of the event.

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Andy Robertson - Wednesday 24 August 2022

Events

Performance artist’s instruments are a key part of their overall package and are often uniquely personal. From custom made guitars to other specialist equipment instruments are valuable assets that are vital to their performance. What are the considerations for artists and festival organisers when handling instruments during an event. 

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Andy Robertson - Tuesday 23 August 2022

Any music festival with multiple acts scheduled to appear over multiple days will need to have a well organised backstage space. The backstage area will usually have so much activity it may get very chaotic and this can impact on technical presentation, safety and the planned running schedule.

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Andy Robertson - Monday 22 August 2022

Volunteers

It has been well documented in the media this year that the recruitment of volunteers for music festivals has been a challenge. This can have serious implications for the logistics and safety of any large-scale music festival but for organisers this can be compounded by difficulties in getting volunteers sufficiently trained in a timely manner.

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Andy Robertson - Sunday 21 August 2022

Events

The After Party concept has been around ever since organised events took place. In more recent times they have developed into more sophisticated and organised events in their own right. What are music festival organisers doing to maximise opportunities from running an official after party event.

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Andy Robertson - Thursday 18 August 2022

Artists

Every music festival organiser invests heavily in curating the right line-up for their events but there are always compromises. The size of the event, its brand and reputation along with finances available will dictate which performance artists can be booked and the fees that can be negotiated.

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Andy Robertson - Wednesday 17 August 2022

Events

There are plenty of examples in the history of music festivals where festival-goers have been injured or worse. What can festival organisers do to mitigate any potential problems, reduce risk, and ensure that all on-site visitors enjoy their experience and remain safe for the duration of the event.

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Andy Robertson - Tuesday 16 August 2022

The brand image of a music festival can support its perception by the wider world but it can be a fine balance between good and bad. Perception can influence numerous factors that may ultimately impact on the future financial success of a festival entity. What are some of the basics that organisers should get to grips with to push and protect their brand.

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Andy Robertson - Monday 15 August 2022
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