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Events

The number of contractors used for a large festival can go into the hundreds with possibly thousands of people involved. Managing this number of contract suppliers and all their staff can be challenging for festival organisers. What are the key considerations for achieving a smooth contractor management process.

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Andy Robertson - Thursday 10 February 2022

Sponsors

The consumption of hard seltzers is expected to take off in the UK’s festival season this year having seen huge growth in the United States in recent years. It’s possible that the big alcoholic drinks sponsors will be pushing their new brands in this new and developing category of drink which seems to appeal to most music festival audiences.

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Andy Robertson - Wednesday 9 February 2022

Events

As festival organisations grow over time many have expanded by creating more editions with additional locations and dates. Whilst managing a single festival event during the summer festival season is hard enough there are advantages and challenges when expanding to a multi-event format.

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Andy Robertson - Tuesday 8 February 2022

Inflation is a developing story in the media in 2022 with many economists predicting inflationary pressure on world economies. This will likely impact all parts of society and will have a knock-on effect on the music festival sector with organisers seeing rising costs and a subsequent need to increase ticket prices.

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Andy Robertson - Monday 7 February 2022

Depending on the country the current restrictions related to the coronavirus pandemic appear to vary widely. From fully open to fully closed it is a confusing time for music festival organisers and ticket buyers to fully understand. Keeping up to date on the COVID-19 protocol status and communicating this in a succinct and clear manner is going to be crucial for the 2022 festival season.

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Andy Robertson - Friday 4 February 2022

An essential part of any planning for a music festival is incorporating local emergency services in the process. Involvement of the emergency services is a key aspect to any music festival and forms part of organiser's obligations to ensure the safety and well-being of everyone on a festival site whether they are staff, contractors, artists, volunteers or festival-goers.  

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Andy Robertson - Thursday 3 February 2022

Sponsors

Sponsorship revenue is an essential part of almost every music festival. With many international brands impacted by the coronavirus pandemic they have been re-evaluating their investment in festivals. What are the likely trends and changes to music festival sponsorship that could happen this year.

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Andy Robertson - Wednesday 2 February 2022

Events

The use of technology in the music festival industry has been advancing more rapidly over recent years with the aim of making events more efficient. As festival-goers become more technology hungry and music festivals more competitive how is the merging of technology and innovation impacting on the modern-day music festival.  

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Andy Robertson - Tuesday 1 February 2022

When the entire music festival sector was forced to close between May 2020 and mid 2021 many experienced professionals working in the industry found alternative employment. This may potentially hit the return of music festivals scheduled to run in 2022, what will be the impact on music festivals this year and are there any solutions. 

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Andy Robertson - Monday 31 January 2022

Timing is everything when it comes to making key announcements about upcoming music festivals. In a market where festival organisers are competing for ticket sales revenue the timing of any key announcements can help maximise ticket sales revenue at the right time. What are the factors festival organisers need to consider about making announcements.  

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Andy Robertson - Friday 28 January 2022

When looking through numerous music festival websites visitors are usually presented with the same format of content. To make a website standout and generate more organic traffic with increased user engagement organisers could consider creating their own blog as an integral part of their website content. 

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Andy Robertson - Thursday 27 January 2022

Having a great plan for a music festival can help make it a success and a key part of this planning process is the marketing plan. Marketing can take many forms and most organisers spread their marketing budget across multiple media channels but the role of social media influencers has become an increasingly important part of the overall marketing mix.

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Andy Robertson - Wednesday 26 January 2022

With much uncertainty still hanging over the music festival sector because of the ongoing coronavirus pandemic around the world it is essential that festival organisers make timely decisions on whether their event should go ahead or be cancelled. What are the critical factors that organisers should consider when making these decisions?

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Andy Robertson - Tuesday 25 January 2022

When searching for a new venue and site for a music festival it is essential to get potential sites professionally surveyed. Building the infrastructure and assessing every aspect of the music festival should be meticulously planned well in advance using people who really understand the logistical challenges of holding a music festival in a remote location.

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Andy Robertson - Monday 24 January 2022

Revenue from merch sales is becoming an increasingly important profit centre for music festivals and is growing in importance in an industry known for its very tight margins. The demand for merch from festival-goes continues to be high but what are the key steps festival organisers can take to maximise sales. 

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Andy Robertson - Friday 21 January 2022

Whether a music festival tales places in a remote rural location or a city centre park it is important to take full consideration of the local community when planning the event. Full consultation and involvement with local issues will help to enhance the festival's reputation and ensure a long-term relationship with the community to secure future festivals.  

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Andy Robertson - Thursday 20 January 2022

Ticketing

Developed countries in Europe and North America have largely adopted cashless payments and digital ticketing for events. Almost all festivals taking place in these regions now only accept online digital payments for tickets which are issued to buyers in the form of QR codes which allows them easy access to the event and the issuing of RFID wristbands.

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Andy Robertson - Wednesday 19 January 2022

Events

There are various factors to consider when assessing copyright laws with regards to music festivals and it can be a complex subject to understand. All music is protected by copyright no matter who plays or reproduces it, equally a music festival organisation and its brand is also protected by copyright laws. 

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Andy Robertson - Tuesday 18 January 2022

Every music festival relies heavily on the army of companies that provide rental of backline equipment to them every year. What can festival organisers expect when dealing with a a backline rental company and how have they fared during the coronavirus pandemic to be ready for what looks like being a busy festival season in 2022.

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Andy Robertson - Monday 17 January 2022

Artists

The entire music industry relies on a constant feed of new talent to keep the sector healthy but with so many new up and coming performance artists trying to get a break this can be challenging. With recording deals few and far between and the financial rewards reduced most artists and musicians now focus on live performances and music festivals to earn a living.  

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Andy Robertson - Friday 14 January 2022

Events

Despite the coronavirus pandemic having an impact on the music festival sector new festivals still get announced on a regular basis. Why would anyone want to launch a new music festival in an already overcrowded market where margins are known to be extremely tight even for well-established festival organisers.

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Andy Robertson - Thursday 13 January 2022

Any large scale multi day festival situated in a remote location will need the ability to manage all their operations locally on-site. What are the key requirements for setting up and installing a festival site office to ensure that all the operational logistics can be easily managed away from a fixed office space.

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Andy Robertson - Wednesday 12 January 2022

Sponsors

Sponsorship deals are an essential part of every music festival and provide a key revenue stream that contributes towards running costs. Sponsors can vary in size and budget and festival organisers usually offer varying packages to suit potential sponsor budgets. What are the options for sponsors in utilising the pitch space they get as part of their package?

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Andy Robertson - Tuesday 11 January 2022

Events

Any large scale multi day festival will have a complex planning schedule created perhaps a year in advance of the festival dates. Tasks are typically assigned to responsible staff with schedules and critical paths being constantly monitored to ensure on time delivery, however, what can organisers do to minimise the impact of something going wrong at the last minute.

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Andy Robertson - Monday 10 January 2022

A sizable cost of organising and running any music festival is the cost of insurance to cover most eventualities. Some underwriters and insurers may be giving music festivals extra scrutiny in the coming years because of some recent high-profile incidents so will this result in higher premiums for organisers affecting their financial viability.  

 

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Andy Robertson - Friday 7 January 2022

Every music festival compromises many moving parts and controlling and managing these can be daunting for even the most experienced festival organisers. Many festival entities have embraced some form of automation to help managed all these moving parts but with so many elements to consider can everything be automated.

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Andy Robertson - Thursday 6 January 2022

Festival-goers, vendors, artists, sponsors and contractors can have a perception of a festival organising entity that may not reflect reality. All these audiences generally think that every festival makes huge profits making it difficult to justify high ticket prices along with organisers driving down prices for contractors and artists.

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Andy Robertson - Wednesday 5 January 2022

Any music festival organiser will tell you to expect the unexpected when running a multi-day festival. The unknown is a key element of even the best run music festival and no event is perfect so it is imperative that organisers take steps in their logistics planning to implement a robust escalation process for every conceivable eventuality.

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Andy Robertson - Tuesday 4 January 2022

For festival organisers who hold annual events having an accurate record of all the data relating to the event is important in the planning process for future events. The ability to refer back to previous data can help with financial forecasting for future events and make the festival organisation process smoother.

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Andy Robertson - Monday 3 January 2022

2021 has been an eventful year for the festival sector with plenty of highs and lows to reflect on. It has been another tough year financially for the industry and anyone who works in it but the festival sector has survived intact. The future looks bright with most festivals looking forward to a good year in 2022.  

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Andy Robertson - Friday 31 December 2021
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