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Events

The tribute act has been a firm fixture on many music festivals for years and their popularity continues to persevere. Why are these musicians and performance artists so popular and how are music festival organisers integrating them into events to satisfy audience demand.  

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Andy Robertson - Thursday 5 May 2022

Operating a music festival can generate substantial revenues and continues to draw new players into the industry. With more than 30% of music festivals now operated by one of the large corporate players what do organisers of independently owned festivals need to do to improve their operational procedures to successfully compete.  

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Andy Robertson - Wednesday 4 May 2022

Volunteers

Volunteers are the key backbone of any music festival and many events would not take place without them. Some festival organisers may be facing a shortage of volunteers for festival season in 2022. What is causing this and how can organisers ensure they have a sufficient number of volunteers for their events.

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Andy Robertson - Tuesday 3 May 2022

Ticketing

Music festival tickets are getting a reputation for being overpriced and festival-goers are increasingly balancing their desire to attend an event against affordability. What strategies can festival organisers put in place to arrive at an optimum price that generates sufficient revenue but remains attractive to potential ticket buyers.

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Andy Robertson - Monday 2 May 2022

Events

A significant cost element for any music festival is the expense of hiring the venue space and for many organisers this can be difficult to control and predict. What steps can organises take to secure a cost-effective venue space that fits their requirements for location, size and infrastructure.  

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Andy Robertson - Sunday 1 May 2022

Most music festival organisations plan and implement marketing campaigns using their online social media accounts. Organisers can create and control these channels but there are numerous unofficial online communities too, how can organisers control and influence these unofficial groups.

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Andy Robertson - Thursday 28 April 2022

The quantity of data collected by event and festival organisers is vast and with more transactions and information exchanged online the risk of attack form hackers is increasing. Having the right data protocols and cybersecurity measures in place is key to protecting that data which in turn protects event-goers and organising entities too  

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Andy Robertson - Wednesday 27 April 2022

Artists

The demographics attributable to particular genres of music are key elements in planning artistic content for music festivals. There are so many diverse genres around the world and the demographics are constantly changing, what are the latest trends and how could this impact on genre and artist selection for festival organisers.

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Andy Robertson - Tuesday 26 April 2022

Events

A key element of any festival is compliance with any prevailing health and safety regulations which includes the management of any incidents likely to affect anyone on-site. Effective planning and reporting are essential aspects for successful incident management but how can organisers improve this. 

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Andy Robertson - Monday 25 April 2022

The festival run sheets and production schedules can take many forms but for any festival they are an essential part of managing numerous operational aspects of the festival’s on-site tasks. What steps can festival organisers take to manage their run sheets to ensure that everything happens when it should in an efficient manner. 

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Andy Robertson - Sunday 24 April 2022

The potential dangers of fires breaking out at a crowded event always needs to be taken seriously. Festival organisers should ensure their event planning includes the provision for fire prevention and safety that complies with any prevailing regulations as well as reassuring all site visitors that their safety is a prime concern. 

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Andy Robertson - Thursday 21 April 2022

Artists

The heart of every music festival is the selection of artists booked to appear as this can determine the popularity of the event and number of tickets sold. How can organisers balance the artists curated to ensure that the content will appeal to festival-goers and lead to commercial success.

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Andy Robertson - Wednesday 20 April 2022

Events

As music festivals get ever larger and more complex organisers are turning more and more to CAD to help them accurately plan and map a festival site. CAD has been around for many years but what do organisers new to this need to know about the technology and how it can help in their planning process 

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Andy Robertson - Tuesday 19 April 2022

The use of Two-way radios has been a fixture of large festivals for decades and organisers still see them as a vital part of on-site communications. With the advances in mobile phone technology do on-site Two-way radios still have a role to play in the festival site communications infrastructure. 

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Andy Robertson - Monday 18 April 2022

Around 1.2% of the population suffer from some form of epilepsy. The dangers for suffers is greatly increased when attending live entertainment where light shows are used. What can music festival organisers do to manage this risk to ensure the safety and wellbeing of festival-goers prone to seizures.

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Andy Robertson - Sunday 17 April 2022

There has been much coverage in the media recently about the inflationary pressures on global economies which are leading to rising costs. How can music festival organisers manage their budgets in 2022 and beyond to protect the financial contribution and earnings of their business operations.

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Andy Robertson - Thursday 14 April 2022

As part of the ticket sales process buyers are informed that they must comply with the terms and conditions of sale. These rules can be quite comprehensive and are usually a key part of the festival website. What are the rules of the festival that organisers should include to cover most eventualities.

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Andy Robertson - Wednesday 13 April 2022

There has recently been a number of key data reports released on the music festival and live music sectors. These reports generally give a detailed insight into the state of the market and what’s tending. Music Festival organisers may find this data helpful when planning for their future events. Here is snapshot of some emerging data recently announced. 

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Andy Robertson - Tuesday 12 April 2022

Artists

The transport logistics for any music festival is a key element of the organisation to ensure that artists and crews arrive in the right place at the right time. Depending on the size of the festival and the number of artists there are a variety of transport solutions available to festival organisers to make sure everything goes like clockwork. 

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Andy Robertson - Monday 11 April 2022

Sponsors

The lifeblood of many music festivals is the revenue from corporate sponsors so it’s vital for organisers to maximise this revenue stream. In an ever increasingly competitive market it is now more important than ever for festival organisers to get creative with their pricing and packages to secure sponsorship. 

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Andy Robertson - Sunday 10 April 2022

Volunteers

Every music festival relies on volunteers to make their events happen and they are a key part of festival operations. Volunteers can be fickle and the motivation for each volunteer can vary wildly. How can festival organisers perfect their volunteer shift management to maximise the effectiveness of the volunteers they have.

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Andy Robertson - Thursday 7 April 2022

Events

Festivals have grown in size and complexity over the decades and the old operational practices need development to allow for these changes. In an ever increasingly fast-moving environment festival organisers now need to employ a more dynamic approach to managing their event operations.

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Andy Robertson - Wednesday 6 April 2022

Festival-goers attend music festivals to enjoy a positive memorable experience and the majority of events deliver just that. For the handful of festivals that go awry for whatever reason organisers should take responsibility for any failings and provide refunds or compensation to unsatisfied customers.   

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Andy Robertson - Tuesday 5 April 2022

Every music festival uses their online presence to promote their event and generate interest plus ticket sales. The effectiveness of an event’s marketing efforts varies widely in execution and effectiveness, what can organisers do to improve their online marketing efforts and generate ticket sales and achieve their communication objectives. 

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Andy Robertson - Monday 4 April 2022

Whether it’s a music or community arts festival many events are operated as free to attend however organisers still need to cover their costs and manage the number of visitors. How do event organisers ensure they don’t lose money and prevent overcrowding for a smooth operation.

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Andy Robertson - Sunday 3 April 2022

Drones have become very popular in recent years and with advances in technology they have become easier to fly and control. A music festival site provides a multitude of opportunities for drone usage but what are the limitations and uses for drones at an outdoor live event that organisers should be aware of. 

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Andy Robertson - Thursday 31 March 2022

In any industry the introduction of new technology can revolutionise how business is done and the live events sector is no exception to this. Whether it’s music festivals, live concerts or tours the industry has seen the introduction of technology in just about every aspect of planning, managing and implementing live events. 

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Andy Robertson - Wednesday 30 March 2022

Every music festival will have a green room or at least a variation of one located backstage. What is the purpose of the green room and how can festival organisers and venue mangers organise their green room to provide a stress-free transition to the stage for performance artists. 

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Andy Robertson - Tuesday 29 March 2022

Artists

The coronavirus pandemic has had a severe effect on the life and careers of many musicians and performance artists as the live events industry essentially shut down for the last 2 years. The impact on musicians can range from financial to mental health issues and the industry is now coming together to support musicians in a variety of ways, the New Noise Festival on 4th April 2022 is a key part of that.  

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Andy Robertson - Monday 28 March 2022

Events

Anyone proposing a music festival at a new UK site venue will have to submit a premises licence application to their local authority well in advance and it's an essential part of the event planning process. What are the requirements for submitting an application and what types of information need to be included to gain approval.

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Andy Robertson - Sunday 27 March 2022
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