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Events

Event organising entities come in many shapes and forms from big corporate event companies to small independent not-for-profit organisers. This is particularly true of the many music festivals that take place in the UK every summer. Irrespective of the organisational structure and purpose it should not detract from the audience's enjoyment. Read More ->

Andy Robertson - Thursday 11 June 2020

It sounds like a really simple task, select a date for your event and start planning and organising. A lot more thought needs to go into how you select the date, or series for dates to hold your event. Careful selection will help maximise your ticket sales revenue and ensure the event is financially viable. Read More ->

Andy Robertson - Wednesday 10 June 2020

Artists

For any event that books an artist from overseas it is highly likely that they will need a visa to enter the country and perform. An often-overlooked aspect of international traveling artists is making sure they get the right visa in good time to enter the country where your event is taking place. Read More ->

Andy Robertson - Tuesday 9 June 2020

Events

Event organisers always face a challenge when scheduling multiple tasks for different times and dates further complicated by the potential number of people involved. For a large event involving numerous artists this can be a daunting prospect, however there are tools available that can help make your scheduling more efficient. Read More ->

Andy Robertson - Monday 8 June 2020

The timing of when you announce your event to the world will depend on many factors. There are key considerations for deciding on a launch date and how this is done could impact your target audience and ticket sales revenue. Read More ->

Andy Robertson - Sunday 7 June 2020

The key to a successful event is the result of many factors but probably one of the most important is the organising team behind each event. Having a great events team will mitigate any potential issues and get your event running within budget and delivering customer expectations.  

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Andy Robertson - Thursday 4 June 2020

Almost all live events have restrictions on unauthorised photography and filming of performances. Certainly, as an event organiser you will have contracts in place that specify your obligation to prevent unauthorised photography and filming but make sure you balance this with your audience engagement. 

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Andy Robertson - Wednesday 3 June 2020

Ticketing

At almost all live events there will be a combination of walk in customers that decide at the last minute to attend your event plus pre-paid ticket holders. Are you geared up to process large numbers of door ticket sales and scan pre-paid registrations? What technology can you use to ensure rapid and accurate processing to prevent long queues? 

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Andy Robertson - Tuesday 2 June 2020

Events

Most countries have been in some form of lockdown since the end of March 2020 and as a result almost all events for the foreseeable future have either been postponed or cancelled. Aside from the financial pressures of cancelling events try and look for the opportunities and positive steps you can make as an event organiser to plan for the future 

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Andy Robertson - Monday 1 June 2020

It doesn’t really matter if your event is a music festival, comedy show or business conference managing travel and accommodation for artists and speakers is one of the biggest challenges in event organisation. Careful planning is key to avoiding the many pitfalls that may beset you in managing these aspects of your event.  

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Andy Robertson - Sunday 31 May 2020

Any coverage in the press about your event should form part of your marketing plan. No matter how large or small your event is, getting coverage from key influencers is vital in promoting your event to your target audience. For event organisers on a tight budget it is possible to do this at little or no cost. Read More ->

Andy Robertson - Thursday 28 May 2020

Ticketing

An often-overlooked aspect of any event is the pricing for both your ticket paying audience and your vendors and sponsors. The prices you charge should be a combination of financial analysis, marketing, research and economics. Get the balance right and you can maximise profit whilst giving perceived value too. Read More ->

Andy Robertson - Wednesday 27 May 2020

Events

No matter how you do your accounting it makes sense to simplify your accounting processes to streamline how everything is recorded specific to the events industry. The way accounting is done can vary from pen and paper to sophisticated accounting software but how can you make sure it works well with specific events requirements?   

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Andy Robertson - Tuesday 26 May 2020

The impact of the current pandemic has had a dramatic effect on global business and economies but particularly badly hit is the events industry. Not only are there strict government guidelines to follow for events involving the gathering of people, but as an event organiser you have a social responsibility to your customers to consider too. 

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Andy Robertson - Monday 25 May 2020

With so many factors to manage in any event working closely with all parties involved is crucial to success. Communication and collaboration between event staff, artists, vendors, sponsors, venues and third-party contractors is vital to staying in control and ensuring everyone is fully informed.  

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Andy Robertson - Sunday 24 May 2020

Key to successful event planning is building and maintaining accurate schedules for a multitude of factors. The schedules you put together must be dynamic enough to allow for constant changes and modifications to ensure everything happens as and when it should. What steps can you take to ensure your scheduling stays on track? 

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Andy Robertson - Thursday 21 May 2020

The world of the business conference and exhibition is a whole industry in itself within the wider events sector. Although organising any type of event will generally follow the same key principles there are some significant differences in organising and running a business focussed event.

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Andy Robertson - Wednesday 20 May 2020

You have to start somewhere but it's important to remember that no matter how small or large an event is the panning and organising have broadly the same principles. The only differences are the scale and size that relates to venues, number of customers, vendors, sponsors and the number of staff involved.  

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Andy Robertson - Tuesday 19 May 2020

There are so many elements that make up any event it makes sense to have a contingency plan for any unforeseen problems. Aside from the current issues being caused by the Covid-19 pandemic you should always have a disaster recovery plan in place and ensure that everyone involved is aware of its contents.  

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Andy Robertson - Monday 18 May 2020

You have a great idea for an event and have chanced an enthusiastic venue owner or built a close relationship with an artist or two. Although most events are organised and run by big corporations there are still a large number of independently run and funded events. Even with no funds of your own it may be possible to get your event funded with a little creativity.  

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Andy Robertson - Sunday 17 May 2020
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