As more and more live events get re-scheduled for later in the year or cancelled altogether hoping to return in 2021 there is a movement towards online events. All is not lost and it’s really important to stay engaged with your customers and target audience during this difficult time.

Running a successful regular event is only possible if you continue to make improvements to enhance the customer experience. A successful event will also help attract top talent and higher audience attendance in the future, the best way to make continual improvement is by getting feedback on every event.

For any event you should consider vendor suppliers as an additional profit centre that contributes to your overall revenue stream. You are also providing an essential service to customers attending your event from alcohol sales to the provision of food and catering.