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Events

If you are an event organiser you should always be aware of the latest trends to keep your customers satisfied and loyal. Even if you run a successful recurring event do not rest on your laurels and do your research and be prepared to meet changing customer expectations for your future events.  

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Andy Robertson - Tuesday 12 May 2020

Ticketing

An often-neglected aspect of managing your event is the collection of ticket sales revenue. Perhaps it’s a subject considered too complex with too much choice to think about so it often gets ignored. Selecting the right payment method can save you a fortune in fees and charges and provide additional service that will enhance customer satisfaction.

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Andy Robertson - Monday 11 May 2020

Events

Most of the same event management principles apply in putting on a successful comedy event as a music event but there are a few differences to consider. With a music event you just book your artists, venue and date and go from there whereas a comedy event will be smaller, more intimate and probably more frequent.

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Andy Robertson - Sunday 10 May 2020

With so many elements to manage in putting a successful event together don’t get tripped up by inadvertently breaking the law or allowing illegal activities. Obviously applicable laws vary from country to country so make sure you are familiar with your legal obligations as organiser of your event in a specific location.

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Andy Robertson - Thursday 7 May 2020

Engaging with your event customers can boost your ticket sales revenue and produce a loyal following for future events. Your most effective sales tool can be your existing customer base so treat them well and make them feel special. Include customer engagement as part of your event marketing plans to generate ticket sales.   

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Andy Robertson - Wednesday 6 May 2020

There are so many factors in deciding on the perfect venue for your event and prime consideration will be a venue that matches your capacity requirements followed by location and the availability of facilities. Choose wisely and you can find the venue that matches your event style and is attractive to your potential audience.  Read More ->

Andy Robertson - Tuesday 5 May 2020

With such a competitive environment for events it’s really important to differentiate your event from the plethora of other events out there. From small venue events to ambitious music festivals it is super important that you stand out from the rest if you are going to maximise you ticket sales. 

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Andy Robertson - Monday 4 May 2020

Artists

For any event to work you need to secure the best talent you can afford, irrespective of it being a music, comedy or other performance related event. Assuming you are in business to make a profit, you will need to figure out the metrics that make it work by considering anticipated audience numbers and the ticket prices you will charge.  

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Andy Robertson - Sunday 3 May 2020

Events

Any event is an opportunity to generate additional revenue with merchandise sales. Not to be confused with artist merchandise, they will organise their own distribution channels, this is a chance to promote and brand your event and it works for any size event. 

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Andy Robertson - Thursday 30 April 2020

Ticketing

Currently most event ticket sales are made online and fulfilled with an electronic QR or bar code that the customer shows for scanning on entrance to the event. It’s a far cry from just ten years ago when paper tickets were still commonplace. What are the next trends to watch for in this rapidly moving technology for ticket sales?  

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Andy Robertson - Wednesday 29 April 2020

Events

Very rarely do you see any event that does not have some form of sponsor support. This is particularly crucial for non-profit festivals but equally having sponsors can help you cover the cost of running just about any event too. 

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Andy Robertson - Tuesday 28 April 2020

Ticketing

It is not unusual to see VIP packages available at most events and festivals. Aside from bringing in additional revenue to event organisers providing VIP deals has become part and parcel of the customer experience when going through the event ticket buying process 

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Andy Robertson - Monday 27 April 2020

Events

Many events and particularly music festivals have always relied on an army of volunteers to run successfully. Recruiting volunteers to help run your event will reduce your costs whilst providing a unique experience for volunteers themselves. 

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Andy Robertson - Sunday 26 April 2020

Running an event may entail numerous licensing factors depending on the nature of your event. Major considerations will be the audience size, type of venue and even the time of day or night. Are your artists licensed for their performance and will you be selling alcohol? 

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Andy Robertson - Thursday 23 April 2020

Ticketing

You planned your event with venue dates and artists confirmed. The really important part now is generating ticket sales with some great marketing but don’t forget that one of the most crucial aspects of generating ticket sales is to enable the payment process. 
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Andy Robertson - Wednesday 22 April 2020

Events

Complying with Health and Safety requirements for your event may seem like a daunting task but most of it is common sense and with good planning you should have no problems satisfying all Health and Safety requirements Read More ->

Andy Robertson - Tuesday 21 April 2020

In this time of uncertainty, it pays to have all your bases covered and having your event insured has become vital in light of the number of cancellations taking place due to the COVID-19 pandemic.  

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Andy Robertson - Monday 20 April 2020

Your event planning has been impeccable and the first day of your event arrives but this is not time to sit back and rest on your laurels. Make sure you are prepared for any eventuality and expect the unexpected. What exactly can you do to mitigate potential disasters? 

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Andy Robertson - Sunday 19 April 2020

Depending on the size of your event you undoubtedly will have a team of people helping you out. From your full time events staff to volunteers you could be managing a variety of staff with varying degrees of experience and skills. You can negate any problems by careful planning to make sure everyone knows what they need to do and when and where they need to be.

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Andy Robertson - Thursday 16 April 2020

It’s a competitive world out there particularly in the events business. Whether you are running a music festival, comedy show, arts show or business conference the same basic marketing principles apply. Get on top of your event marketing to maximise ticket sales and attendance.

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Andy Robertson - Wednesday 15 April 2020

As more and more live events get re-scheduled for later in the year or cancelled altogether hoping to return in 2021 there is a movement towards online events. All is not lost and it’s really important to stay engaged with your customers and target audience during this difficult time.

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Andy Robertson - Tuesday 14 April 2020

Running a successful regular event is only possible if you continue to make improvements to enhance the customer experience. A successful event will also help attract top talent and higher audience attendance in the future, the best way to make continual improvement is by getting feedback on every event.

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Andy Robertson - Thursday 9 April 2020

Vendors

For any event you should consider vendor suppliers as an additional profit centre that contributes to your overall revenue stream. You are also providing an essential service to customers attending your event from alcohol sales to the provision of food and catering.

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Andy Robertson - Thursday 9 April 2020

Artists

Controlling a multitude of artists at a festival spanning several days may seem like a daunting task. There are so many things to consider, the devil is in the detail. Here are some considerations for managing artists to ensure a successful event. Read More ->

Andy Robertson - Wednesday 8 April 2020

Events

There are so many things ready to trip you up when running an event. Each is an integral part of your planning process and with so many moving parts it pays to have a dynamic outlook and be prepared to make rapid changes as necessary. Read More ->

Andy Robertson - Wednesday 8 April 2020

Ticketing

Draw people in to your event with a specific popular artist or focus on something that has a popular following even if it is niche. If it’s an annual event you probably already have a winning format that you know will draw a crowd. Read More ->

Andy Robertson - Wednesday 8 April 2020

Getting paid and making a profit for your event is one of your top considerations. If you can’t get paid fast and turn a profit what are you doing this for? As always cash flow is king, generate early pre-event sales revenue to contribute towards the overall event expenses. Read More ->

Andy Robertson - Wednesday 8 April 2020
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