Corporate sponsors are the lifeblood of many festivals and although the majority are alcohol based companies' other popular sectors that sponsor festivals include telecoms and financial services. With large budgets and huge responsibilities, a career as a brand or sponsorship manager is attractive, what does it take to carve out a career with a corporate sponsor. 

With sustainability and climate change being a hot topic for 2021 it is now more important than ever for festival organisers to have a clear and deliverable sustainability policy. Any policies and statements are important for all potential audiences including festival-goers, sponsors, vendors and suppliers who are now more interested than ever about a festival's sustainability credentials. 

For festival organisations with sizeable teams there are the legal minimum benefits that employers must give to their staff. These relate to working hours, holiday allowances and salary for example. However, given the additional unsocial hours often worked organisers should get creative in how they reward their teams.

Any large-scale music festival can use up to 1,000 volunteers and many festivals would struggle to operate without them. The volunteer recruitment and management are a key aspect of managing any successful event. With so many volunteers to manage it is inevitable that the personality types will vary.

Aside from the traditional marketing channels and mix of activities a growing channel used by advertisers is the use of social media influencers. Whether it's for an upcoming music festival PR announcement or for an associated product or service from sponsors the use of social media influencers should form part of the entire marketing mix.

The most successful music festivals are those that manage to evolve over time. This success is measured in growing ticket sales along with an ever-improving number of headline performance artists. With good control and logistics this kind of growth should lead to commercial success too, what are the key elements to this evolution.

There are a large number of food and drink festivals that take place in the UK every year attracting thousands of visitors and they remain popular for all foodies. In addition to the more generic food and drink festivals there are a number of specialist festivals that focus on just one or two specific food or drink groups.

The UK is home to some of the world's most notable music and arts festivals but there is also a vibrant festival scene that celebrates the cultural diversity of Britain's population. These festivals offer an insight into the food, religion and cultural experience from faraway lands and appeals to those who perhaps never get the chance to travel to other countries. 

The pressure on performance artists to continue to produce new material and commit to live performances can have a detrimental effect on their mental health. How can artist’s management teams and others in responsible positions manage the mental health of performance artists to ensure a long and healthy career.

Before the advent of smart phones and relatively cheap desktop computing most festivals were run by organisers using a mixture of diaries, pen and paper or if they were lucky a Filofax. Armed with these and a landline phone festival organisers spent most of their time scribbling down dates, numbers and associated information. Times have changed and now festival organisers can get access to numerous time saving online tools. 

Music festivals have always been popular and interest in them has been on the rise over recent years. With the coronavirus pandemic causing the cancellation of just about all music festivals interest waned a bit but has certainly picked up in recent months. What does Google Trends indicate the current level of interest. 

For full time events team staff the festival season can be hectic and stressful. In the lead up to any large-scale music festival the work pressure of logistics deadlines combined with problem solving and long hours can impact on everyone's morale. What steps can festival organisers takes to ensure overall wellbeing of the events team.

The draw of attending a mega music festival with hundreds of thousands of festival-goers and experiencing some of the world's best performance acts can be extremely appealing. Judging by the continued appearance of ever bigger music festivals their popularity will surely continue. For festival-goers experiencing festival fatigue there is always the smaller boutique music festival. 

There may be numerous reasons why a music festival entity would want to raise funds and depending on those reasons certain sources may be closed. What alternative and creative ways can an organiser consider to raise funds for their music festival and retain ownership at the same time. 

The dance superclub has perhaps been in decline for a number of years but will the coronavirus pandemic push some of the most well-known superclubs over the edge financially? Having expanded rapidly around the world since the mid 90s the superclub format proved popular among EDM party goers but their number has decreased in recent years.       

Commonly called ‘Arts Council’ these publicly funded organisations can be found in most counties in the world with the primary objective of developing and investing in artistic and cultural experiences that enrich people's lives. How do these organisations contribute to the progression of artists and businesses associated with the events and festival sectors.      

The majority of music festivals are well established with some running for decades as successful annual events. There are unfortunately some festivals that ran for a few years before disappearing for good. What are the success factors that keep some music festivals going year after year while others fall by the wayside. 

As most established sports are controlled by official sporting bodies tied up with multi-million-dollar TV rights deals there is little scope for new entrants to that market. Over the last 30 years some new alternative live sporting events have grown in popularity and created a support industry dedicated to these alternative events. 

Comic convention genre events are now some of the most visited recurring events globally with huge investments being made by commercial organisations to stage ever larger annual comic conventions. What is the history behind the growing popularity of this genre and what are the logistics challenges facing new entrants to this sector. 

Literary festivals continue to be popular around the world with a steady flow of interested visitors always keen to attend. Sometimes referred to as book or writer's festivals they focus on celebrating all aspects of literature and writing attracting a solid fanbase irrespective of language, culture, country or nationality.