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After four months of lockdown and a ban on all live events where crowds can gather the UK Government finally announced on 9th July that ‘outdoor’ live events with an audience can go ahead from 11th July 2020. Just how prepared is the industry for this and what restrictions will there be?   


Andy Robertson - Thursday 9 July 2020

Whilst the events industry goes through this lull in activity now is the perfect time to get your events business certified with ISO 20121. Previously called BS 8901 and created several years ago specifically to address the London Olympics the principles certify that your events business is improving the sustainability of events and related activities, products and services. 


Andy Robertson - Wednesday 8 July 2020

With the cancellation of virtually all live events in 2020 there are dire financial consequences for any company whose survival depends on revenue from live events. For the financially strong there are opportunities to go on the acquisition trail and expand their portfolio of services to the events industry 


Andy Robertson - Tuesday 7 July 2020

Running and managing exhibitions is big business with 31,000 taking place globally and 7,000 in the UK alone every year. The size and scope of the exhibition business is wide and varied with a mix of business to business and consumer focussed events with the number of attendees varying from a few hundred to hundreds of thousands.  


Andy Robertson - Monday 6 July 2020


The world of the performance artist is far from normal with most falling into the ‘struggling artist’ category. The fact that so few ever make it does not deter artists from pursuing their dreams where strength in endurance and perseverance are key traits. But artists need not face this struggle alone. 


Andy Robertson - Sunday 5 July 2020

COVID-19 Updates

We are living in unprecedented times and no other industry has been impacted financially like the events and hospitality industry. Whilst governments around the world have launched various schemes to provide financial assistance where do you go to get this is reality?   


Andy Robertson - Thursday 2 July 2020


Every hotel or performance venue with a facility to host events will have an events team who are there to service your every need when booking a venue for your proposed event. However, realistically what can you expect form this team and can they really help make your event a success? Read More ->

Andy Robertson - Wednesday 1 July 2020

If you have been following the news recently you probably noticed a resurgence of illegal raves and parties attracting thousands of punters fulfilling the pent-up demand for a live music event vibe. This is not necessarily a good thing for the music events industry for a whole host of reasons. Read More ->

Andy Robertson - Tuesday 30 June 2020


One of the key roles of an Artist Liaison Manager is to maximise exposure for their booked performance artists to create interest in your event. There may be limitations to what is possible due to the control exerted by some Artist’s Managers but on the whole, they are cooperative and helpful in providing what you may need to promote your event. Read More ->

Andy Robertson - Monday 29 June 2020


Most live events have VIP packages along with guests of artists and sponsors so it's vital to manage these people differently from your average ticket paying customer. In most case these ‘special’ guests can be quite demanding so it will pay to be well prepared for this group of event attendees. Read More ->

Andy Robertson - Sunday 28 June 2020


For an industry that would appear to be decimated by the current COVID-19 pandemic and cancellation of all summer festivals in the UK you would think there won't be much left to look forward to in 2021. Few appreciate how important this industry is to the British economy, employment and people's wellbeing. Read More ->

Andy Robertson - Thursday 25 June 2020


If you are handling personal data your events organisation will have been affected by the General Data Protection Regulation (GDPR) legislation that came into force on 25/05/18. It may sound like this happened a while ago but there are many companies that are currently not complying. Read More ->

Andy Robertson - Wednesday 24 June 2020


The location you select for your event can have a big impact on ease of access by your ticket paying audience. It is vital to always understand the transport infrastructure around your selected venue and should form part of your overall event planning process. Read More ->

Andy Robertson - Tuesday 23 June 2020

When promoting your event, you should be using all the channels available to you including social media, website, email and PR but how do you differentiate your event from the competition? Incorporating high quality video in your marketing arsenal can make a big difference to your ticket sales revenue. Read More ->

Andy Robertson - Monday 22 June 2020

The scope of careers available in the events industry is vast with hundreds of different occupations available to suit the interests and skills of most people. Whilst there are generic occupations like marketing, finance and HR that can transfer from other industries some events careers are specific to this sector. Read More ->

Andy Robertson - Sunday 21 June 2020

As economies start to cautiously open up globally it is increasingly likely that there are going to be some strict new practices that will be enforced for the entire events industry. Quite how this will play out remains to be seen but here are some possible scenarios events organsiers should consider. Read More ->

Andy Robertson - Thursday 18 June 2020


Having your event ticketing sorted is quite straightforward. You either use a recognised event ticketing agency (probably expensive) or set up your own system. However you get your event ticketing up and running try and be creative to maximise ticket sales revenue. Read More ->

Andy Robertson - Wednesday 17 June 2020


No matter if you are organising small or large events you will have a team to manage and organise. Time invested in training along with having the right processes and procedures in place will help your events run smoothly and more efficiently. Read More ->

Andy Robertson - Tuesday 16 June 2020

Despite your best laid plans if you're an event organiser you should always expect the unexpected. At least you should be planning as far as possible for the unknown and make allowances in your schedules for extra time and resources. As an event organiser you are likely to be the one whose shoulders this falls on. Read More ->

Andy Robertson - Monday 15 June 2020

As most events are organised using the same principles it is no different organising a small golf tournament. Perhaps it’s a golf tournament in conjunction with a local charity or a corporate event. These small-scale events are for local amateur players, not professionals playing in well know recognised tournaments. 


Andy Robertson - Sunday 14 June 2020

Event organising entities come in many shapes and forms from big corporate event companies to small independent not-for-profit organisers. This is particularly true of the many music festivals that take place in the UK every summer. Irrespective of the organisational structure and purpose it should not detract from the audience's enjoyment. Read More ->

Andy Robertson - Thursday 11 June 2020

It sounds like a really simple task, select a date for your event and start planning and organising. A lot more thought needs to go into how you select the date, or series for dates to hold your event. Careful selection will help maximise your ticket sales revenue and ensure the event is financially viable. Read More ->

Andy Robertson - Wednesday 10 June 2020


For any event that books an artist from overseas it is highly likely that they will need a visa to enter the country and perform. An often-overlooked aspect of international traveling artists is making sure they get the right visa in good time to enter the country where your event is taking place. Read More ->

Andy Robertson - Tuesday 9 June 2020


Event organisers always face a challenge when scheduling multiple tasks for different times and dates further complicated by the potential number of people involved. For a large event involving numerous artists this can be a daunting prospect, however there are tools available that can help make your scheduling more efficient. Read More ->

Andy Robertson - Monday 8 June 2020

The timing of when you announce your event to the world will depend on many factors. There are key considerations for deciding on a launch date and how this is done could impact your target audience and ticket sales revenue. Read More ->

Andy Robertson - Sunday 7 June 2020

The key to a successful event is the result of many factors but probably one of the most important is the organising team behind each event. Having a great events team will mitigate any potential issues and get your event running within budget and delivering customer expectations.  


Andy Robertson - Thursday 4 June 2020

Almost all live events have restrictions on unauthorised photography and filming of performances. Certainly, as an event organiser you will have contracts in place that specify your obligation to prevent unauthorised photography and filming but make sure you balance this with your audience engagement. 


Andy Robertson - Wednesday 3 June 2020


At almost all live events there will be a combination of walk in customers that decide at the last minute to attend your event plus pre-paid ticket holders. Are you geared up to process large numbers of door ticket sales and scan pre-paid registrations? What technology can you use to ensure rapid and accurate processing to prevent long queues? 


Andy Robertson - Tuesday 2 June 2020


Most countries have been in some form of lockdown since the end of March 2020 and as a result almost all events for the foreseeable future have either been postponed or cancelled. Aside from the financial pressures of cancelling events try and look for the opportunities and positive steps you can make as an event organiser to plan for the future 


Andy Robertson - Monday 1 June 2020

It doesn’t really matter if your event is a music festival, comedy show or business conference managing travel and accommodation for artists and speakers is one of the biggest challenges in event organisation. Careful planning is key to avoiding the many pitfalls that may beset you in managing these aspects of your event.  


Andy Robertson - Sunday 31 May 2020
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