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Articles

Sponsors

An essential part of any music festival organisation is obtaining sponsorship and there are increasingly different ways to capture part of this revenue. The stage is usually the centrepiece of any music festival and so provides the best opportunity for potential sponsors to get their brand in front of the festival audience.

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Andy Robertson - Tuesday 5 July 2022

Artists

The last 7 decades have seen some significant protest songs and music that defined eras and made statements about issues relevant at the time. They were particularly common in the 60s, 70s and 80s but seem to have dwindled over the last thirty years. Is this decline due to improvements in the world or is something else going on?

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Andy Robertson - Monday 4 July 2022

Events

The majority of music festival organisers are striving to embrace technology and provide reliable connectivity and ever sophisticated online experiences to attract more visitors and ticket buyers. Conversely the multi-day music festival can be an opportunity to unplug form all technology and get immersed in an experience far removed from the day-to-day humdrum. 

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Andy Robertson - Sunday 3 July 2022

Almost all festival-goers like to take pictures and video to capture their experience of the music festival they attend. There are numerous considerations when deciding how to do this and often involves a compromise due to various factors. What do festival-goers need to consider in deciding how to take to capture their experiences.

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Andy Robertson - Thursday 30 June 2022

Artists

All performance artists and musicians relish the opportunity to play live and the music festival has long been a lucrative source of revenue. For well-known popular artists there are increasingly more opportunities to earn substantial sums by performing at private events. How is this little-known sector developing and what are the implications for artists getting involved.

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Andy Robertson - Wednesday 29 June 2022

Events

Music festival organisers invest considerable time and money in promoting their events before and during the live dates. The public relations work should not just finish once the event is over but must continue post-event too. What are the key PR considerations that organisers need to be aware of post-event. 

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Andy Robertson - Tuesday 28 June 2022

Organisers of music festivals have been active in recent years pledging their commitment to creating events that embrace the principles or DEI (Diversity, Equity and Inclusion). However, the reality may be very different from published policies so what should organisers be doing to tackle this gap between statements and reality?

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Andy Robertson - Monday 27 June 2022

Irrespective of the size of a music festival and the number of visitors in attendance medical emergencies do happen and organisers should have the ability to respond appropriately. What preparations can festival organisers put in place to handle medical emergencies that may occur on a festival site during the event.

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Andy Robertson - Sunday 26 June 2022

All music festivals experience a host of organisational challenges on the dates the event takes place. Efficient communication and collaboration between festival staff, volunteers, artists and support services is vital on these days. What can organisers do to ensure that communication and collaboration efficiency is maximised during event dates.

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Andy Robertson - Thursday 23 June 2022

Sponsors

Although external sponsors are a vital part of music festival revenue streams there are times when a strategic partnership may be a more attractive option. Sponsors pay to access the festival audience through marketing and on-site presence but a strategic partner can offer something to the festival organisation that adds value and potentially save them money.

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Andy Robertson - Wednesday 22 June 2022

Events

When a music festival has multiple stages and hundreds of artists with performances spread over 3 days how can organisers manage the event scheduling to ensure everything happens when it should. The implications of poor scheduling can lead to adverse customer satisfaction and bad publicity so it’s vital that organisers master scheduling.

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Andy Robertson - Tuesday 21 June 2022

Artists

There are numerous smaller niche music festivals that take place in Europe and the United State every year that have been organised by record labels. Why are record labels running their own festivals and how can they turn this into a good revenue stream for their business for future survival.

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Andy Robertson - Monday 20 June 2022

Events

The annual staff corporate event has been around a long time but in recent years organisations have been making these events more and more like a festival experience. Companies see these events as key to motivating staff as well as strengthening their brand internally but how can they make them enjoyable for staff attending too.

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Andy Robertson - Sunday 19 June 2022

It can sometimes be difficult to understand why some music festivals are a commercial success while others fail with a mountain of debt. The reasons for success or failure are not usually down to a single factor but often the combination of numerous elements that can impact on a festival’s very survival.

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Andy Robertson - Thursday 16 June 2022

Artists

Every year a handful of musicians trying to enter the UK to perform at a music festival can get their visa application refused or face issues on entry. The rules can be complex and are modified on a regular basis so what can festival organisers do to limit any potential issues when booking overseas artists to appear at their scheduled event.

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Andy Robertson - Wednesday 15 June 2022

Events

Many festivals in the UK are set up as charities with a focus on raising money for social good rather than as a commercial concern. A number of smaller festival organisations are now moving their set up to the CIC format. This has numerous potential benefits but what are the requirements for festival organisers considering pursuing this route.

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Andy Robertson - Tuesday 14 June 2022

It can be difficult to compare the VIP packages available at different music festivals because organisers have different ideas about what constitutes a VIP offering. In an effort to differentiate the VIP packages on offer some festival organisers are ramping up what is available for festival-goers in order to attract more sales.

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Andy Robertson - Monday 13 June 2022

All festival organisers are striving to make their events more environmentally friendly with some well thought out and impressive sustainability policies. How do these policies compare to the reality of planning and running a multi-day festival that attracts tens of thousands of festival-goers to a greenfield site. 

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Andy Robertson - Sunday 12 June 2022

As the majority of people are battling with economic woes and ever decreasing disposable income there are still sufficient numbers of wealthy people willing to pay whatever it takes to experience the most exclusive music festivals. Where are the super-rich heading for to get their exclusive music festival VIP experiences.

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Andy Robertson - Thursday 9 June 2022

The future was looking bright for the music festival sector six months ago as many countries declared an end to the coronavirus pandemic and a resumption of in person events. The 2022 festival season is packed with music festivals but just recently there has been a flurry of cancellations. 

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Andy Robertson - Wednesday 8 June 2022
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