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Events

With research on the music festival sector predicting substantial growth in the popularity of music festivals over the next ten years is now a good time to invest in a music festival. Anything related to entertainment and live events has had a history of high risk but with that comes potential high rewards. 

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Andy Robertson - Wednesday 2 June 2021

This topic will get raised with increasing importance as music festivals start opening up again and will continue to be one of the biggest challenges for music festival organisers. Despite the global lockdown of live events since early 2020 the interest and media attention regarding environmental sustainability has increased rapidly.

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Andy Robertson - Tuesday 1 June 2021

The whole global live events sector has been decimated by the coronavirus pandemic but as some sense of normality is seen returning on the horizon what will music festivals look like in the coming years?  

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Andy Robertson - Monday 31 May 2021

It's been a tough two years for staff and volunteers involved in the festival sector. With ongoing uncertainly, it is becoming more important to keep staff and volunteers motivated in their roles and boost their mental health too. What steps can festival organisers take to motivate their full-time staff and any volunteers in waiting.

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Andy Robertson - Sunday 30 May 2021

Spain is a fabulous holiday destination for millions of tourists every year with its variety of climates, landscapes and islands with most heading to the Mediterranean beaches in the south. Steeped in history Spain has a plethora of cultural festivals as well as some popular growing music festivals.  

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Andy Robertson - Wednesday 26 May 2021

Successful music festivals can sometimes be limited in the way they expand their business because of the physical site location or other factors that limit dates. If a music festival has a strong brand and built a solid reputation and following it may be time to consider expanding that brand to new editions of the music festival. 

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Andy Robertson - Tuesday 25 May 2021

The variety of music festivals available to attend around the world is huge with most countries having a wide selection for festival-goers to choose from. Traditionally the most popular music festivals follow a set format of mixed genre artists performing on stages set up in remote fields spread over three or four days.  

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Andy Robertson - Monday 24 May 2021

Artists

The coronavirus pandemic has had a huge detrimental effect on professional musicians around the world. Some have survived with live streaming performances perhaps combined with the creation of new material but now there are opportunities for artists to get back to performing live at music festivals again.  

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Andy Robertson - Sunday 23 May 2021

Events

How a music festival is presented to its target audience can have a significant impact on the financial success of that event. What steps should music festival organisers take to make their event more professional in every way to enhance their business efficiency and overall brand persona.        

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Andy Robertson - Thursday 20 May 2021

France is not really known as a music festival destination but there are some noteworthy festivals taking place each year. France is one of Europe's largest countries and a very popular destination for tourists particularly the Côte d'Azur in the southern warm Mediterranean climate which attracts hordes of visitors each year. 

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Andy Robertson - Wednesday 19 May 2021

As music festivals tentatively emerge from the coronavirus pandemic announcing dates for late summer 2021 it is vital for festival organisers to create a risk assessment prior to their festival dates. This assessment is going to be a key part of the planning process and will act as part of the contingency plan for COVID-19 related issues.          

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Andy Robertson - Tuesday 18 May 2021

Vendors

For any bar or catering establishment that wants to try their hand at providing food and beverages to festival-goers the first step is to secure a suitable vendor pitch. The allocated pitch is often just a vacant space with a provision for the supply of water and electricity. The pop-up bar or catering facility is usually the easiest way to occupy any allocated vendor pitch space.   

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Andy Robertson - Monday 17 May 2021

Events

It can be difficult for people to get a permanent job working for a major music festival but there are not-for-profit organisations in the UK that do their best to give young people experience and increase their chances of securing their desired job. 

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Andy Robertson - Sunday 16 May 2021

Volunteers

It goes without saying that if new stricter protocols are required for live events that this will impact on the resources needed to manage them. Music festival organisers should be planning now to increase the number of volunteers they recruit and train rather than leaving it until the last minute. 

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Andy Robertson - Thursday 13 May 2021

Events

Belgium is a relatively small country but has to be included in any music festival destination guide because it hosts one of Europe's largest and most well-known music festivals: Tomorrowland. An EDM festival held in Boom, Flanders, it stretches over two weekends and attracts well over 400,000 visitors each year. 

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Andy Robertson - Wednesday 12 May 2021

There are numerous reasons why festival-goers may want to bring their dog to a music festival with the main motivation being that their pet is part of the family. Bringing a pet dog to a music festival because the owners cannot find suitable kennels or care is probably not the best reason to bring a dog. 

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Andy Robertson - Tuesday 11 May 2021

There is a perception that festival-goers are just a bunch of youngsters fresh out of school or university. The under 25’s probably make up the bulk of the music festival attendee community but what are the real demographics for the UK’s most popular music festivals and at what age do people give up? 

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Andy Robertson - Monday 10 May 2021

The merchandise favourite has always been the T-shirt and for decades has its roots as a rock band souvenir. Whilst the artist themed T-shirt is still the most popular piece of merchandise sold music festival branded apparel is becoming more sought after and festival organisers should be maximising this revenue stream. 

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Andy Robertson - Sunday 9 May 2021

The media coverage in recent months has seen a constant flow of depressing coverage about numerous well known large music festivals getting cancelled. They blame the coronavirus pandemic and problems associated with obtaining cancellation insurance with a lack of government action to underwrite such schemes. 

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Andy Robertson - Thursday 6 May 2021

The involvement of charitable organisations and the music festival industry in the UK has existed for decades. What are the key relationships between music festivals and charities and what benefits do they bring to the festival and charities involved and how are these changing over time.

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Andy Robertson - Wednesday 5 May 2021

The Netherlands, also known as Holland, has a surprising number of notable music festivals with over 40 respected events to choose from. Over 1,100 festivals of all types take place each year in the Netherlands with a sizeable festival industry considering the country has a population of just over 17m. 

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Andy Robertson - Tuesday 4 May 2021

Anyone who is a regular festivalgoer knows only too well how expensive it can be to attend a music festival. There are numerous free to attend festivals globally every year but they are generally focused in local communities being funded by generous sponsors. Can the ‘free’ concept ever transition to a large-scale music festival? 

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Andy Robertson - Monday 3 May 2021

Ticketing

Despite the devastating effect of the coronavirus pandemic on the global music festival business research suggest that the prospects for music festival ticketing revenue growth over the next three years to is set to grow by 14%. This is a positive sign for surviving music festivals and should herald good times ahead as the world opens again in the coming years.    

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Andy Robertson - Sunday 2 May 2021

Artists

From the smallest to the largest music festival one of the most difficult aspects to accurately plan is the unpredictable performance artist. A music festival invests large amounts in booking fees and marketing for their headline artists so what can organisers do to make contingency plans should something happen resulting in that artist cancelling.

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Andy Robertson - Thursday 29 April 2021

Events

Germany is not usually first on people's minds when thinking about tourism visits or attending a music festival, however, with a diverse cultural population and one of the most developed infrastructures in the world Germany can be a great destination. With almost 900 festivals to choose from there is a good choice but which are the most notable music festivals to consider for 2021? 

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Andy Robertson - Wednesday 28 April 2021

There are many popular music festivals that have been around for decades that over time have built up a reputation for having the best headliners and most appealing atmosphere. Some of these mega music festivals that attract over 50,000 visitors each year have come from very humble beginnings.

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Andy Robertson - Tuesday 27 April 2021

Anything blockchain or crypto currency related seems to be a hot topic currently so what will the likely impact be on the music festival sector? There are some advantages to adoption of this technology that should benefit festival organisers, artists and event goers too here is a breakdown summary of what may be possible. 

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Andy Robertson - Monday 26 April 2021

With great summer weather and a welcoming culture Spain is a fantastic destination for fans of music festivals. With almost 900 festivals to choose from there is a wide and varied choice of events to attend throughout the year but which are the most notable music festivals that will take place in 2021? 

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Andy Robertson - Sunday 25 April 2021

One of the key logistics challenges for music festival organisers is the catering arrangements for staff, volunteers and artists. Depending on the nature and size of a festival the organisers may select a different approach to how they manage their own F&B logistics. What are the key aspects that organisers should consider to improve this essential service? 

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Andy Robertson - Thursday 22 April 2021

As music festival organisers focus on their very survival due to the coronavirus pandemic, they shouldn’t overlook other key factors when running their festivals. Aside from climate change the other subject in focus currently is ensuring that events are embracing diversity and inclusion across the entire spectrum of their festival.  

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Andy Robertson - Wednesday 21 April 2021
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