Welcome to festival ARTICLES



Explore the ARTICLES  >>
Articles

Events

Despite the non-stop flow of news about a gloomy economic outlook for the UK demand to attend a music festival in 2023 seems as buoyant as ever. It’s still a competitive landscape and festival organisers should be maximising their publicity by collaborating with relevant parties to increase their chances of achieving planned ticket sales volumes.

Read More ->

Andy Robertson - Friday 20 January 2023

Music festival organisers are putting great emphasis on their sustainability polices and reduction of an event’s carbon footprint. Encouraging festival-goers to use transport with a low carbon footprint has been popular and some organisers offer free parking for visitors using EVs and PHEVs but why might his increase the event’s overall carbon footprint?

Read More ->

Andy Robertson - Thursday 19 January 2023

In most countries the economic pressure on inflation and rising prices has been brutal over the last 12 months. Prices for just about everything have risen and especially transport costs which is a concern for festival-goers who are already facing more expensive festival ticket prices. What is the easiest and cheapest way to get a festival this year.

Read More ->

Andy Robertson - Wednesday 18 January 2023

For any music festival organisation that locates an event in an area that has a cultural centre or is has popular tourist attractions there are opportunities to partner with government funded entities. Both parties will gain benefits from the relationship and will have a synergistic impact on the potential success of any proposed festival.

Read More ->

Andy Robertson - Tuesday 17 January 2023

Many multiple day music festivals now have dedicated chill-out zones which are increasingly popular with festival-goers. A chill-out zone gives visitors a chance to take a break from the music performances that can sometimes go on for up to 12 hours a day. What should organisers consider when planning a chill-out zone for their music festival.

Read More ->

Andy Robertson - Monday 16 January 2023

Every country operates different rules and regulations for managing noise levels from music festivals. Any event licensing permission granted by local authorities will usually include provisions for noise levels and hours of operation. If any of these are breached it will likely lead to difficulties in obtaining the necessary event licence the following year.

Read More ->

Andy Robertson - Friday 13 January 2023

Many music festivals made a return in 2022 after a 3-year break enforced on them by the coronavirus restrictions. In 2023 there are even more events returning after the forced closure but what steps can festival organisers take to get their events successfully up and running again this year after almost 4 years. 

Read More ->

Andy Robertson - Thursday 12 January 2023

Artists

Every music festival whether they are big or small needs to book a relevant line-up of artists. The organisers will have a budget for artist’s fees but they want to minimise that spend whilst artists want to maximise their revenue. This can lead to an impasse in negotiations but these can be overcome by considering other aspects related to the artist’s attendance at the event.

Read More ->

Andy Robertson - Wednesday 11 January 2023

Music can transcend any language barriers as understanding the language used in lyrics is not essential to enjoying songs. This makes it possible to book artists from around the world to performs in their chosen language. What steps can festival organisers take to ensure that language barriers are not an issue when scheduling and booking artists form overseas. 

Read More ->

Andy Robertson - Tuesday 10 January 2023

Events

Any music festival can be incredibly complex to organise and schedule every production element. Although some organisers still do these tasks manually this can take too much time and is prone to errors. Using a computerised system to schedule festival production is now standard but dedicated event management software tools are also becoming popular.

Read More ->

Andy Robertson - Monday 9 January 2023

It can take a considerable amount of time to plan a music festival but this can vary depending on the size and complexity of the event. There is no set standard about how long a festival takes to plan but anyone contemplating organising a festival in 2023 is probably already well into their planning phase.  

Read More ->

Andy Robertson - Friday 6 January 2023

A testimonial is an endorsement statement from a satisfied customer and is a great tool that can be used by music festival organisations to boost the reputation of a particular event. How can organisers obtain customer testimonials and how can they be managed to the benefit of a music festival.

Read More ->

Andy Robertson - Thursday 5 January 2023

What staff managing a music festival wear during the live dates of an event is an extension of the event’s brand and its perception to all on-site visitors. Whether it’s full-time permanent staff or volunteers organisers should produce guidelines and dress codes for everyone working on site.

Read More ->

Andy Robertson - Wednesday 4 January 2023

Every music festival incorporates an element of design in the branding presentation and is a key element of the organisation's public persona. Who are the people behind some of the most dazzling and creative images often associated with music festivals and how can organisers harness these creative individuals to build their own distinctive brand.  

Read More ->

Andy Robertson - Tuesday 3 January 2023

Anyone attending a music festival is expecting to be entertained from the moment they arrive until they leave the site. With many festivals taking place over 3 or 4 days it can be challenging to provide non-stop activities for festival-goers. How can organisers ensure their event is scheduled to ensure a continuous flow of activities.

Read More ->

Andy Robertson - Friday 30 December 2022

After any music festival it is essential to conduct a review of the event particularly the operational and logistical aspects. A comprehensive review of event’s operations will help in understanding what went well and what can be improved for future festivals. What are the key aspects to consider when conducting the post event review.

Read More ->

Andy Robertson - Thursday 29 December 2022

Event marketing has evolved over the years and this is set to continue into 2023 and festival organisers should embrace changes and developments that increase their marketing spend effectiveness. What aspects of the marketing mix are shifting and what should organisers focus on over the coming years.

Read More ->

Andy Robertson - Wednesday 28 December 2022

Artists

Everyone is currently experiencing rising costs and this applies to performance artist and musicians as well as music festival organisers. What are the implications for organisers looking to book their artist line-up for events taking place in 2023 and what are the primary considerations.

Read More ->

Andy Robertson - Tuesday 27 December 2022

Events

Sometimes called member get member these schemes are marketing programmes that leverage existing customers to recruit new customers. Music festival organisations can utilise these schemes to generate new sales at a vastly reduced cost whilst strengthening brand loyalty at the same time.

Read More ->

Andy Robertson - Friday 23 December 2022

Ticketing

Advances in technology have enabled organisations to reach wider audiences with their offerings. The online presence of websites and social media have facilitated the creation of new sales channels where ecommerce technology helps generate instant sales and revenue. How can organisers harness all available sales channels to maximise revenue.

Read More ->

Andy Robertson - Thursday 22 December 2022
Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48

Contact us


Get in touch to discuss your requirements.

US: +1 424 485 0220 (USA)

UK: +44 207 060 2666 (United Kingdom)

AU: +61 (2) 8357 0793 (Australia)

NZ: +64 (0)9887 8005 (New Zealand)


Or use our contact form here.