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Festival Season 2022

Andy Robertson

2021 has been a mixed year for music festivals around the world with many cancellations yet a reasonable number of big-name festivals have managed to go ahead. Festival season for next year is starting to look promising and numerous organisers are planning for 2022 as an opportunity to re-launch their events. 

The current situation (July 2021) is quite fluid in terms of coronavirus related restrictions for high-capacity events. Much of this relates directly to geographic location with the UK, United Sates and much of Europe seeing encouraging signs for music festivals taking place. However, it is still largely dependent on local authorities responsible for licensing festivals and dictating what can and cannot go ahead. In many locations this is moving rapidly towards the removal of restrictions as higher percentages of the population become fully vaccinated.

New Procedures. 
Most music festivals taking place this summer have already implemented their processes and procedures for the entry requirements of visitors in regards to evidence of vaccinations, PCR tests and immunity for example. These have been relatively standardised throughout the industry so festival-goers are now aware of what these requirements are. Organisers are also required to conduct some kind of risk assessment for their entire event including anyone likely to visit a festival site including ticket buyers, staff, artists, vendors and contractors.

Full Steam Ahead in 2022. 
Festival organisers are planning now for the return of their events in the summer of 2022 whether they ran this year or not. There is a lot of publicly available information and data around and this needs to be incorporated for festival season 2022. Many organisers have taken COVID-19 related changes as an opportunity to make efficiency improvements in their processes and procedures with the introduction of more cashless payment systems and contactless ordering for example.

Festival Season 2022 Could be a Bumper Year. 
With so much pent-up demand from festival-goers many organisers are expecting 2022 to be a bumper year for ticket sales. For festivals that have rolled over previous ticket buyers from 2020 or 2021 there may be less ticket sales opportunities so they may focus on additional revenue from sponsors and vendors as they look to target the festival-goer audience. The music festival sector has a promising future from next year and on the financial markets analysts are giving listed companies like Live Nation a recommended ‘buy’ to investors citing the likely upturn in revenue from live events and music festivals.

For festival organisers in countries that are opening up to attendance at live events the future is certainly looking positive as long as they continue to fully comply and implement any required processes, procedures and protocols in relation to COIVID-19. 

For organisers planning their music festival using a software management platform like Festival Pro gives them all the functionality they need manage every aspect of their event logistics including documenting risk assessments and implementing cashless payments and contactless ordering. The guys who are responsible for this software have been in the front line of event management for many years and the features are built from that experience and are performance artists themselves. The Festival Pro platform is easy to use and has comprehensive features with specific modules for managing artists, contractors, venues/stages, vendors, volunteers, sponsors, guestlists, ticketing, cashless payments and contactless ordering.

Image by Volker Glätsch from Pixabay

Andy Robertson
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