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UK learns to speak with one voice as industry campaigns join forces

Andy Robertson

26th October 2020 (Conference and meetings world). The UK’s One Industry One Voice (OIOV) events industry campaign has launched web and socials with three more key campaigns aligning to boost the unique cross-industry mandate. OIOV is a coalition of events industry campaigns, associations and businesses, coming together in the UK to ensure strong alignment and more effective communication in fighting for awareness and financial support for the whole industry. Objectives include:
1. Coordination of campaign timings
2. Consistency of data and statistics to accurately reflect the industry numbers
3. Alignment on asks and communication to government
4. Amplification of key messaging and mutual support to promote each campaigns activities
Reporting by Martin Fullard 


        Andy Robertson
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